Performance Media Analyst

VERB Interactive Inc.; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A digital marketing agency is seeking a Performance Media Analyst to manage and optimize paid media campaigns. The role involves collaboration with internal teams to ensure high ROI and requires 2-4 years of experience in campaign management. Benefits include flexible work arrangements, health insurance, and a travel credit.

Benefits

80% premium share for Group Health Insurance

Annual travel credit

Flexible work arrangements

Learning and development resources

Free snacks and drinks at the office

Qualifications

• 2-4 years of experience managing paid media campaigns.
• Proficient with paid social platforms and Google Ads.
• Excellent written and verbal communication skills.

Responsibilities

• Monitor, optimize, and report on campaigns regularly.
• Collaborate with analytics teams to report insights.
• Set up and manage campaigns across digital platforms.

Skills

Campaign monitoring and optimization

Analytical skills

Collaboration

Attention to detail

Communication skills

Education

Post-secondary education in advertising, marketing, journalism, or business

Tools

Google Ads

Google Analytics

Paid social platforms (e.g., Facebook, Instagram)

Job description

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work / life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here’s who we’re looking for…

The Performance Media Analyst is responsible for managing the end-to-end paid media campaigns for clients, including planning, implementing, and reporting on campaigns. They work across various platforms and collaborate with VERB’s internal teams to ensure the best ROI for their clients.

What You Will Do

• Monitor, optimize, and report on campaigns regularly
• Adjust campaigns based on goals and analytics review
• Collaborate with analytics teams to report insights
• Develop channel and tactical strategies along the customer journey
• Set benchmarks and projections for tactics
• Present findings and strategies to clients
• Work with creative teams to develop innovative concepts that drive results
• Coordinate with development teams on tracking plans and issue resolution
• Manage campaign budgets and make allocation recommendations
• Set up and manage campaigns across digital platforms
• Establish new accounts and implement strategies
• Prepare and deliver reports to clients
• Review dashboards prior to status meetings
• Enhance expertise across paid media channels through collaboration with strategists and team leads
• Stay informed on industry best practices and technological developments
• Draft POVs on new tools and tactics as needed
• Write search and social media copy as required
• Require 2-4 years of experience managing paid media campaigns
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience
• Proficient with paid social platforms (e.g., Facebook, Instagram, TikTok, Pinterest)
• Experience with Google Ads and Google Analytics
• Keep up-to-date with digital trends and apply educated recommendations
• Research new channels and methods of paid amplification
• Demonstrate strong attention to detail and budget management skills
• Excellent written and verbal communication skills; comfortable presenting to clients
• Highly organized with the ability to thrive in a fast-paced environment

Our benefits are anything but basic, with vacation time available from day one (including an extra week during the holidays), an annual travel credit for personal travel, and free snacks and drinks at the office.

We also offer:

• 80% premium share for Group Health Insurance (medical, dental, vision), with a health spending account
• A healthy living account
• Company matching RRSP program
• Parental/Pregnancy leave top-up
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development resources
• Internal recognition programs

J-18808-Ljbffr