Paid Media Strategist: Lead Gen & ROI Focus

StudentUniverse; Canada; On-site; CAD 77,000 - 85,000; Full time

Job summary

A leading travel retailer is seeking a Paid Media Specialist to enhance their digital marketing efforts. This role involves developing and managing campaigns across platforms like Google Ads and Facebook Ads to drive lead generation and brand awareness. Candidates should have 4+ years of experience in paid media and a strong analytical background. The position offers an annual salary ranging from $77,000 to $85,000, along with various company benefits and perks.

Benefits

Generous paid time off

Health & Wellness Programs

Tuition Reimbursement Program

Employee Share Plan

Global career opportunities

Qualifications

• 4+ years of hands-on experience managing paid media campaigns across digital advertising.
• Demonstrated experience in developing data-driven paid media strategies.
• Proven track record of managing budgets and delivering measurable results.

Responsibilities

• Create and implement paid media campaigns across various platforms.
• Regularly monitor and optimize campaign performance metrics.
• Conduct thorough keyword and audience research.

Skills

Campaign management

Analytical skills

Keyword research

Budget management

B2B marketing

Education

4+ years of experience in paid media

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Job description

A leading travel retailer is seeking a Paid Media Specialist to enhance their digital marketing efforts. This role involves developing and managing campaigns across platforms like Google Ads and Facebook Ads to drive lead generation and brand awareness. Candidates should have 4+ years of experience in paid media and a strong analytical background. The position offers an annual salary ranging from $77,000 to $85,000, along with various company benefits and perks.