Online Sales Conversion Driver

Festo; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

A global engineering company in Mississauga seeks an Online Sales Conversion Driver to optimize digital sales through targeted data analysis and campaign management. The role requires strong analytical skills and a proven track record in increasing online sales, alongside collaboration with sales and marketing teams. A certificate in Business Management or related fields is essential. This position includes a 10% travel expectation for training and client visits.

Qualifications

• 5+ years of proven experience in digital sales, marketing, or related fields.
• A data-driven mindset and ability to increase online sales.
• Willingness to travel occasionally for training and client visits.

Responsibilities

• Enhance measures that increase conversion rates.
• Collaborate with digital sales and marketing teams based on data insights.
• Monitor and analyze North American online business activities.

Skills

Analytical skills

Digital sales experience

Communication skills

Problem-solving

Team player attitude

Education

Certificate or Diploma in Business Management or Online Business

Tools

Project management tools

Job description

Online Sales Conversion Driver

Mississauga, ON

Marketing & Digital Sales North America

Reports to: Head of Online Sales North America

Summary: This role focuses on digital sales, aiming for continuous and targeted optimization of North American website activities and campaigns. It involves observing, analyzing, and understanding campaigns along the NAM Digital Customer Journey to maximize purchase probabilities based on data, industry segment needs, and promotional activities. The goal is to generate higher conversion rates, increase web traffic, and boost sales.

Location: Mississauga Head Office

Travel Expectation: 10%

Key Accountabilities:

• Enhance measures that increase conversion rates (visitor to sale)
• Collaborate with and train digital sales and marketing teams based on data insights
• Promote a data-driven mindset across departments and teams
• Advise leadership on data-driven decision making
• Develop local action plans to increase web traffic, sales, and conversion rates
• Increase incremental sales from online customers (customer share of wallet)
• Assess key web metrics along the customer journey for the region
• Recommend improvements for campaigns, website, and content
• Monitor and analyze North American online business activities to optimize conversions
• Utilize heat maps and visual data tools for decision making
• Collaborate with global digital analytics specialists and train new users
• Support online business consulting to understand customer behavior
• Represent BR NAM in digital sales analytics and collaborate on global initiatives
• Shape the digital sales analytics landscape for BR NAM and DSH Barcelona

Knowledge, Skills, and Experience:

• Certificate or Diploma in Business Management or Online Business
• 5+ years of proven experience in digital sales, marketing, or related fields
• Strong analytical skills and experience
• Proven ability to increase online sales with existing and new customers
• Data-driven with an entrepreneurial mindset
• Ability to work under pressure and solve problems amidst ambiguity
• Positive team player attitude
• Excellent interpersonal and communication skills
• Knowledge of project management tools is an asset
• Knowledge of AI prompt engineering is preferred
• Willingness to travel occasionally for training, workshops, and client visits

This summary provides an overview of the position's requirements.

FESTO INC. is committed to equal employment opportunity. All employment decisions and policies comply with applicable federal and provincial laws.