Media Planner

UNAVAILABLE; Toronto; On-site; CAD 50,000 - 75,000; Full time

Job summary

A leading media agency in Toronto is seeking a Media Planner to develop and execute media plans that achieve client objectives. This role requires a strong analytical mindset, and candidates should possess a Bachelor's degree and 1-3 years of media experience. The ideal candidate will have excellent communication skills and be able to manage multiple campaigns effectively. The agency promotes a diverse work environment and offers opportunities for growth.

Qualifications

• 1-3 years of experience in Media.
• Ability to work successfully within a team and meet tight deadlines.
• Demonstrated experience in negotiating.

Responsibilities

• Develop media plans based on client objectives and human insights.
• Analyze marketing data to determine advertising needs.
• Maintain strong relationships with media suppliers.

Skills

Strong written and verbal communication

Analytical abilities

Problem-solving abilities

Negotiation skills

Education

Bachelor's degree in advertising, marketing, business administration, or communications

Tools

MS Excel

MS Word

MS PowerPoint

Job description

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is thathuman experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about –Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Job Description

As a Media Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
• A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship
• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
• Utilization and knowledge of syndicated media, research, and other data resources
• Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
• Present plans to the client brand group, with assistance of Supervisor/Manager
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Work closely with external agency partners
• Active participation in account status meetings, both internal and external
• Develop/ assist with development of POVs
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
• Attendance and active participant in mandatory training sessions

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 1-3 years in Media
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrates critical thinking and problem solving abilities
• Strong analytical abilities and proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted