Marketing Specialist, Loyalty & Retention

Bell Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A major telecommunications company seeks a Marketing Specialist for Loyalty & Retention to enhance customer engagement for flagship brands. This role involves driving customer loyalty, executing strategies to minimize churn, and collaborating with various teams. Candidates should possess strong analytical skills, project management capabilities, and hold a relevant degree. The position offers a flexible hybrid work arrangement, competitive salary, and comprehensive benefits package, promoting a supportive work environment.

Benefits

Comprehensive compensation package

35% discount on services

Access to exclusive partner offers

Medical, dental, and vision benefits

Qualifications

• Strong analytical and problem-solving skills.
• Excellent organizational skills to manage multiple projects.
• Exceptional written and verbal communication skills.
• Dynamic team environment adaptation.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Conduct analyses of customer segments to identify churn risks.
• Collaborate with various teams to deliver effective campaigns.
• Manage the entire lifecycle of loyalty campaigns.
• Run experiments to optimize strategy for loyalty offers.

Skills

Analytical skills

Project management

Communication skills

Collaboration

Microsoft Excel

Microsoft PowerPoint

Education

Bachelor's degree in Marketing or Business Administration

Tools

CRM systems

Job description

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Marketing Specialist, Loyalty & Retention

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.

At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

Summary

As a Bell Media Loyalty and Retention Marketing Specialist, you will play a crucial role in driving customer loyalty and retention for our flagship brands: Crave, TSN, and RDS. You will be at the forefront of developing and executing strategies to reduce churn and enhance customer engagement, contributing directly to the growth of our Direct-to-Consumer (DTC) services.

Key Responsibilities

• Uncover customer insights and drive action: Conduct in-depth analyses of specific customer segments to identify churn risks and underlying issues. Develop data-driven solutions and present compelling business cases to executive stakeholders.
• Cross-functional collaboration: Work closely with product, marketing communications, and business intelligence teams to deliver campaigns & projects that will reduce churn.
• End-to-end loyalty management: From initial analysis and targeting to execution and post-campaign analysis, you will own the entire loyalty campaign lifecycle.
• Pilot Programs & Refine Strategy: Run experiments to optimize loyalty offer values, segmentation, and communication tactics, ensuring the most effective strategies are implemented.

Critical Qualifications

• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
• Excellent organizational skills and the capability to manage multiple projects simultaneously.
• Exceptional written and verbal communication skills, with the ability to influence cross functional stakeholders and present to diverse audiences.
• Comfortable working in a collaborating and dynamic team environment, embracing change and evolving strategies.
• Proficient in Microsoft Excel and PowerPoint.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Prior experience working in an analytical & highly collaborative role
• Experience with CRM systems & marketing campaign deployment
• Strong knowledge of DTC business models and subscription services
• Bilingualism (English and French) is an asset.

Adequate knowledge of French is required for positions in Quebec.

Additional Information

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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