Marketing Specialist, Brand and Campaign

Canadian Tire; Laval (administrative region); On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading retail company is seeking a Marketing Campaign Manager in Laval, Quebec. You will be responsible for implementing and optimizing brand campaigns across various channels while collaborating with different teams. The ideal candidate will have over five years of experience, a degree in marketing or communications, and strong bilingual communication skills. This role offers an opportunity to work in a dynamic environment focused on customer service and inclusive culture.

Qualifications

• Minimum of five years experience in managing marketing campaigns.
• Understanding of traditional, digital, and social media marketing channels.
• Knowledge of e-commerce and retail sector.

Responsibilities

• Implement major brand campaigns and manage project timelines.
• Collaborate with various channel managers on campaign deployment.
• Oversee the delivery process of integrated campaign content.

Skills

Project management

Campaign optimization

Communication skills

Bilingualism (French and English)

Education

Undergraduate degree in marketing or communications

Tools

Microsoft Office Suite (Word, Excel)

Job description

What you’ll do

• Implement major brand campaigns (support to creation briefings, project management with external and internal partners, internal approval process and delivery)
• Implement seasonal and one-off campaigns (internal creative briefings, production briefings, projects with external and internal partners, internal approval process and delivery)
• Collaborate with the different channel managers to ensure the integrated deployment of campaigns across all touchpoints
• Establish the campaign production schedule and ensure its flow, as well as plan team meetings for the progress of projects under your responsibility
• Oversee the monitoring of internal and external approvals of all content under your responsibility, as well as the delivery process of campaigns
• Manage the communication presentations of the integrated campaigns and their timely delivery on the internal communications platform
• Develop the post‑mortem presentations of the integrated campaigns and share them with various stakeholders to feed strategic thinking and success of future campaigns
• Optimize the campaign creation process using the best practices for delivering multi‑channel campaigns that meet the requirements of different platforms
• Optimize the campaign production process so that they meet business objectives and respect brand images
• Make ads for magazines, from briefing to delivery, according to the established standards
• Participate in the annual strategic reflections concerning the major communication orientations of the brands
• Participate in the analysis of direct and indirect competitors, as well as changes in consumer behavior

What you bring

• Undergraduate degree in marketing or in communications
• Minimum of five years experience in managing marketing campaigns
• Understanding of traditional, digital, and social media marketing channels
• Knowledge of the Microsoft Office suite (Word, Excel)
• Advanced knowledge of e‑commerce
• Bilingualism, French and English, essential (oral and written)
• Experience in the retail sector and knowledge of the fashion and sports industry (an asset)
• Able to manage several projects of various sizes at once and to establish priorities
• Possesses a strong sense of organization and an ability to develop interpersonal relationships
• Possess strong communication skills

About Us

Part of the Canadian Tire family is Sports Experts. Sports Experts is headquartered in Laval, Quebec, and has more than 50 years of tradition focused on customer service. We promote a wide selection of sports equipment, clothing, and footwear from renowned and exclusive brands. Joining Sports Experts means working with an experienced team that will welcome you. We are the destination to stay fit and live well.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please let us know when contacted and we will work with you to help meet your needs.