Marketing Project Manager

INTELLISWIFT INC; Alnwick Parish; On-site; CAD 60,000 - 80,000; Full time

Job summary

A technology company in Alnwick Parish is seeking a content manager to enhance website strategies and drive SEO initiatives. The ideal candidate will have a Bachelor's degree and over 3 years of experience in content and digital marketing. Strong analytical skills and the ability to manage cross-functional teams are key. This role focuses on delivering high-quality content and improving customer experience.

Qualifications

• 3+ years of related experience.

Responsibilities

• Manage the website content strategy to provide a best in class experience for visitors.
• Drive content projects for their entire lifecycle from planning through post-launch measurement.
• Develop and execute strategies to improve content quality, maintainability, and usability.
• Manage projects across cross-functional teams to produce superior solutions.
• Build and leverage strong relationships with multiple stakeholders.

Skills

Digital Marketing

Customer Segmentation

Google Analytics

Microsoft Excel

Education

Bachelor's degree in Business, Design, Communications or related field

Job description

Responsibilities

• Manage the website content strategy to provide a best in class experience for visitors
• Drive content projects for their entire lifecycle from planning through post-launch measurement
• Develop and execute strategies to improve content quality, maintainability, and usability
• Manage projects across cross-functional teams including internal and external designers, copywriters, and strategists to produce superior solutions that meet or exceed stakeholder requirements
• Build and leverage strong relationships with multiple stakeholders to deliver complex projects
• Continuously interpret metrics to assess content and improve our customer experience
• Facilitate and participate in reviews of visual design, UX, and development deliverables
• Drive SEO strategy and ensure content projects adhere to SEO best practices
• Deliver upon a variety of assignments under tight due dates
• Adhere to a high personal standard of quality, organization, and work commitment

REQUIRED EDUCATION/EXPERIENCE:

Mandatory Requirements

• A Bachelor's degree in Business, Design, Communications or related field
• 3+ years of related experience.

Preferred Requirements

• Digital Marketing Experience
• Experience with customer segmentation or consumer journeys
• Experience with Google Analytics
• Experience with Microsoft Excel