Marketing Manager - Public Safety

CARFAX; London; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading provider of vehicle history solutions is looking for a Marketing Manager to engage and drive demand in the public safety sector. You will execute impactful marketing initiatives, collaborate with various teams, and leverage data to maximize results. Ideal candidates will have public safety market expertise and a strong background in marketing automation. Enjoy competitive compensation, generous time off, and a vibrant work environment in our London office.

Benefits

Competitive compensation

Generous benefits

4-Day summer work weeks

401(k) / DCPP matching

Annual bonus program

Casual, dog-friendly office space

Qualifications

• Proven experience in developing go-to-market strategies.
• Strong communication skills for cross-business interactions.
• Results-oriented and able to work with a sense of urgency.
• Analytical skills to measure campaign results effectively.
• Exceptional storyteller with strong written and verbal abilities.
• Ability to transform creative ideas into impactful campaigns.
• Data-driven approach to create targeted prospect campaigns.
• Dependable and reliable in delivering high-quality results.
• Creative with a record of innovative ideas.

Responsibilities

• Execute programs to raise brand awareness and generate leads.
• Conduct market research to understand partner needs.
• Collaborate with sales teams to build compelling campaigns.
• Use marketing systems to support sales efforts.
• Create marketing programs and resources for partners.
• Align marketing plans with stakeholders.
• Manage participation in industry events for brand awareness.
• Analyze campaign performance and adjust strategies.

Skills

Public safety market expertise

Strong interpersonal skills

Results-oriented

Analytical skills

Exceptional communication

Ability to execute

Data-driven mindset

Reliability

Creativity

Education

Bachelor’s degree

Tools

Marketo

Salesforce

Canva

Contentful

Job description

Overview

Join Team CARFAX as a Marketing Manager - Public Safety

At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in our London office subject to change with future business needs.

The Marketing Manager will play a crucial role in creating and executing marketing initiatives that engage and drive insistence for CARFAX for Police solutions in the public safety sector, a new vertical market for our business. Providing cross-functional marketing support for .-based BD, sales, and account management teams, this person will maximize our partnership pipeline and drive enablement to achieve strategic growth for the company.

Responsibilities

• Execute programs designed to raise brand marketplace awareness, generate leads, and support BD and partnership sales.
• Understand the needs and issues of our public safety partners through market research, direct interaction with our customers, and members of the BD, sales, and account management teams.
• Partner closely with the BD and partnership sales teams to build compelling campaigns that appeal to our target audiences and support the sales strategy.
• Leverage our marketing automation systems (Marketo), CRM (Salesforce), and design software (Canva, Contentful) to scale our partnership sales and enablement.
• Build enablement marketing programs and assets to ensure partners are equipped with the necessary tools and resources to onboard and utilize our solutions.
• Communicate marketing plans and ensure alignment across cross-functional stakeholders.
• Identify and manage participation in public safety industry events to build brand awareness and drive engagement.
• Test and analyze campaign / program performance and modify as necessary to maximize results.

What we’re looking for

• Proven Experience - Public safety market expertise required for successful development and implementation of go-to-market strategy for this new vertical market for our business.
• Strong Interpersonal Skills – able to interact and communicate effectively across multiple business areas.
• Results-Oriented – self-motivated to achieve departmental marketing, sales, and business goals with a sense of urgency.
• Analytical – skilled at measuring campaign results and applying learnings to future efforts.
• Exceptional Communicator – skilled at storytelling in the voice of the customer with strong written and verbal communications abilities.
• Ability to Execute – takes creative ideas and turns them into effective marketing messaging and campaigns.
• Data-Driven – uses specific customer data and prior learnings in order to create compelling, targeted prospect campaigns.
• Reliable – delivers results with high levels of quality, thoughtfulness, and skill.
• Creative – have a natural curiosity and record of coming up with creative, out of the box ideas, concepts and approaches.
• Bachelor’s degree required.
• Marketing generalist with strong marketing automation experience.

What’s in it for you

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces.

Don’t just take our word for it

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work