Marketing Manager - Loyalty Programs & Payments

Intelliswift Software Inc; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading software solutions company is seeking a Marketing Manager for Loyalty Programs & Payments in Toronto. The ideal candidate will have over 4 years of experience in managing marketing campaigns, strong communication skills, and a focus on creating excellent customer experiences. This hybrid role requires the ability to coordinate various stakeholders and execute campaigns effectively. Experience in financial institutions is preferred.

Qualifications

• 4+ years of experience in managing marketing campaigns.
• Experience at major financial institutions would be a benefit.
• Strong communicator (in person and in writing).
• Ability to influence and collaborate effectively with stakeholders.

Responsibilities

• Execute marketing campaign planning, key initiatives, and execution.
• Manage day-to-day requirements to deliver campaigns on time.
• Track results and outcomes of initiatives reporting to partners.

Skills

Marketing campaign management

Stakeholder management

Communication

Problem-solving

Customer experience focus

Education

Undergraduate degree in marketing, business, commerce, or related discipline

Tools

PowerPoint

Excel

Word

Job description

Overview

Customer Job

Marketing Manager - Loyalty Programs & Payments

Job ID: 25-10520

Job Title: Marketing Manager - Loyalty Programs & Payments

Location: Toronto, ON (Hybrid – 3 to 4 days / week onsite)

Duration: 12 months

Contract Type: T4 only

Pay Rate: $41.38 / Hour

Role Mandate

• The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives.
• This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

Day to Day

• 80%: Marketing Execution
• 15%: Marketing Intelligence Analysis
• 5%: Risk Management & Control

Role Responsibilities Include

• Marketing Campaign Planning, Key Initiatives & Execution
• Overall individual will execute marketing plans / strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.
• Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning / delivery, managing internal partners to develop creative & plans, managing stakeholder reviews / approvals & translation, incentive fulfillment
• Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
• Track results and outcomes of initiatives reporting to partners and executives
• Critically review assets and provide feedback

Strategy & Marketing Intelligence

• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
• Provide support and input in developing the annual marketing plan.
• Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
• Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Risk Management & Control

• Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
• Manage audit requirements : ensure appropriate approvals are documented

Must-Have Skills

• 4+ years of experience in managing marketing campaigns
• Experience at major financial institutions would be a benefit
• Completed undergraduate degree in marketing, business, commerce, or a related discipline
• You’re a strong communicator (in person and in writing)
• You have a proven ability to influence and collaborate effectively with stakeholders & partners
• You’re a customer champion with a desire to create the best customer experience
• You’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
• You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
• You’ve can effectively use PowerPoint, Excel and Word
• You’re curious and are willing to challenge the status quo

Nice to Have Skills

• Previous Analytics experience
• Previously Loyalty experience