Marketing Manager - Foree Remittance

Nanopay Corporation; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join nanopay Corporation as a Marketing Lead for Foree Remittance, where you'll drive brand awareness and user growth through innovative strategies. With a focus on the Pakistani market, you'll create impactful content and manage campaigns to enhance visibility and transactions. Ideal candidates will have a strong marketing background, leadership skills, and a passion for digital payments.

Qualifications

• 3-5 years of experience in marketing or communications.
• Proficiency in Urdu is an advantage.
• Experience with payments or the Pakistani diaspora is a plus.

Responsibilities

• Lead marketing efforts to grow Foree Remittance.
• Create marketing content and manage social media channels.
• Generate reports on marketing performance metrics.

Skills

Leadership

Data Analysis

Communication

Education

Bachelor’s Degree in Business, Marketing, or related field

Job description

Job Opportunity at nanopay

Join a fast-growing company with huge potential! At nanopay, we are reimagining payments and building the future of frictionless global transactions.

We are a team of smart, creative individuals passionate about leading the world’s transition to digital cash. We seek highly motivated, world-class people to help us realize this vision.

About nanopay

Founded in 2013 and based in Toronto, nanopay is a global payments technology company offering solutions for businesses, banks, and consumers. We are transforming domestic and cross-border payments with our hybrid blockchain technology, which enhances throughput, simplifies governance, and reduces costs. Our innovative platform earned us the Blockchain Company of the Year award in 2019. In 2024, nanopay launched Foree Remittance, providing the fastest and most affordable way to send money from Canada to Pakistan.

The Position

As a member of nanopay Marketing, you will lead efforts to grow Foree Remittance in Canada and future markets. Your role involves building brand awareness and positioning Foree as the fastest and easiest way to send money to Pakistan. You will focus on driving new users and transaction growth through innovative marketing strategies.

Key Responsibilities

• Understand Foree’s product features and differentiators to support effective communication and branding strategies.
• Develop a deep understanding of Foree’s target customers, their needs, and pain points.
• Create marketing content such as social media posts, event materials, news articles, and blog posts to support sales and brand awareness.
• Coordinate with agencies to produce and deploy social media content and advertising campaigns; manage in-person events to increase awareness and transactions.
• Manage Foree’s website and social media channels to promote products and services; enhance nanopay leadership visibility through speaking engagements and interviews.
• Oversee outbound and inbound marketing activities, including event management, content creation, and lead generation initiatives.
• Generate weekly and monthly reports on marketing performance metrics and demand generation efforts.
• Utilize analytics to assess campaign effectiveness and identify areas for improvement.
• Provide feedback to Product Management based on local market insights and opportunities.

Who Are You?

Bachelor’s Degree or equivalent in Business, Marketing, or related field is preferred. You should have 3-5 years of experience in marketing or communications, with a mix of traditional and creative approaches. A driven personality eager to demonstrate leadership in a growing company is essential. Strong written and verbal communication skills are required, and proficiency in Urdu is an advantage. Experience with payments or the Pakistani diaspora is a plus. You should be adept at data analysis, managing multiple priorities, and meeting shifting deadlines.

Additional Information

nanopay Corporation is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during the hiring process, please inform us when applying or contact [e-mail].

We value diversity and are committed to employment equity. We encourage applications from women, visible minorities, Indigenous peoples, persons with disabilities, and individuals of any sexual orientation or gender identity.

All personal data collected will be used solely for recruitment purposes within nanopay Corporation. Applicants may request to have their data removed at any time by deleting their account.