Marketing Manager Finance & Lending

SAP Fioneer; Remote; CAD 80,000 - 100,000; Full time

Job summary

A global software firm is seeking a Marketing Manager Finance & Lending to lead go-to-market strategies across North and South America. The role requires at least 5 years of B2B or B2C marketing experience within the financial technology space. Located primarily remote with on-site collaboration in Toronto, the ideal candidate will showcase exceptional communication skills, creativity, and proactive project management to drive multi-channel marketing campaigns that generate demand and support divisional revenue goals.

Benefits

Creative freedom

Dynamic international team

Opportunity to shape marketing strategies

Qualifications

• Minimum 5 years of B2B or B2C marketing experience in financial technology or software.
• Experience targeting CFOs and finance departments.
• Fluent in spoken and written English; Spanish is a plus.

Responsibilities

• Develop and execute go-to-market strategies for Finance & Lending.
• Lead multi-channel marketing campaigns and events.
• Align marketing goals with sales efforts.

Skills

B2B marketing experience

Communication skills

Proactivity

Creativity

Relationship building

Job description

Do you want to be part of a new, fast-growing global company delivering the next generation of software solutions for the financial services industry?

As a spin-off from SAP (a market leader in enterprise application software), SAP Fioneer builds on a heritage of outstanding technology and a deep understanding of corporate and consumer demands. This gives us a head start to bring financial services to the next level with innovative software solutions and platforms. We are helping companies in the financial services industry to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end.

SAP Fioneer is a global company with subsidiaries in Germany, Austria, Switzerland, UK, UAE, Canada, US, Brazil, Mexico, Japan, Australia, India, Singapore. Our rapid growth, great team and lean organization make SAP Fioneer a great place to accelerate your career!

Summary

• SAP Fioneer aims to grow in the USA both in Finance and Lending with new US-specific products: our new Cloud Subledger Finance and our new Cloud Solution for Mortgage Servicing – those products leverage and profit from our the large installed customer base and our global software platform.
• Tailored marketing will be key to bring this new products in the market: generating awareness, interest to switch and specific leads/ prospects whom then our dedicated Sales Teams will present the solution individually or via events/webinars etc.
• You should have a good understanding of Bank Finance and the effective marketing of those products – and we will train you regarding the specifics of mortgage lending.

About the role

As Marketing Manager Finance & Lending, you will play a pivotal role in driving the success of our go-to-market strategy across North and South America. This is a senior, field-based position that goes beyond localization and combines strategic thinking with hands‑on execution, focused on building and delivering full‑funnel marketing programs that generate demand and support divisional (Finance & Lending) revenue goals.

You’ll lead the development and execution of multi‑channel campaigns tailored to the unique market dynamics of the Americas – engaging prospects from brand awareness through to consideration and conversion. Working closely with regional leaders, you’ll ensure marketing initiatives are deeply aligned with commercial priorities and are responsive to local market needs.

This role sits at the intersection of global strategy and local execution. You'll be supported by a centralized global marketing team – including specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR. Together, you'll create impactful, regionally relevant campaigns that reinforce our brand, amplify our message, and drive measurable growth and pipeline.

Your key responsibilities

In close alignment with the GtM lead and Head of Marketing & Communications you will develop and execute on a marketing plan and budget for Americas based on local goals and requirements; including the following activities:

Events, brand and partner marketing

• Organize and oversee regional participation in events, roundtables and conferences, including owned, hosted, and third‑party events.
• Coordinate event logistics, promotional materials, and follow‑up strategies to maximize lead generation and conversion.
• Incorporate product launches and other significant milestones into event planning to ensure regional relevance.
• Increase brand awareness and generate pipeline within the region through joint activities with partners, regional PR efforts and influencer collaborations.

Product positioning, Sales enablement and alignment

• Align goals and efforts between GtM Leads and Marketing with a clear focus on shared objectives, target markets and metrics.
• Craft compelling narratives that translate complementary product capabilities into clear value propositions and create GtM assets to support the regional sales team and enhance their ability to sell effectively.
• Train sales teams on the latest marketing initiatives and how to use marketing materials in their sales process.
• Oversee lead management from marketing initiatives to sales action, ensuring a seamless transition and alignment with sales processes and transparency about impact on pipeline.

Account‑based marketing (ABM)

• Manage partner agency to deliver our first large‑scale ABM campaign targeting and engaging key accounts and ensuring ROI through close partnership with Sales.
• Measure and optimize ABM performance using dashboards to track KPIs and adjust tactics accordingly.
• Advocate for ABM processes, ensuring alignment and support from regional sales and leadership teams.

Other full‑funnel marketing campaigns

• Build and execute full‑funnel marketing campaigns to drive prospects from awareness through to consideration across multiple channels in the local language (mainly English), including events, webinars, sponsored content, email, paid social media, search engines and local PR activities.
• Produce and manage campaign assets such as articles, advertising creatives, content, market research pieces and landing pages.

Job location

This is a remote role with periodic on‑site collaboration at our Toronto office. The position is open only to candidates based in Toronto.

• Minimum 5 years of B2B or B2C marketing experience in financial technology, financial services and/or software/SaaS industries required.
• Experience in marketing, sales or other business area targeting the CFO and finance department audience as well as CIOs and technology decision makers.
• Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end‑to‑end ABM plans.
• Comfortable navigating ambiguity and adapting quickly in a fast‑paced, scale‑up environment.
• Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels.
• Technology and AI‑savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies.
• High‑quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously.
• Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects.
• Fluent in spoken and written English is a must (Spanish is a plus).

Why join the Marketing team of SAP Fioneer

• Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued.
• Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative.
• Unique opportunity to shape and influence the marketing organization and its significant impact on the business.
• High degree of creative freedom to implement innovative marketing strategies.
• Play a pivotal role in educating SAP Fioneer on the transformative power of marketing.