Marketing Manager

CAN; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A global music company is seeking a Marketing Manager in Toronto. The successful candidate will oversee marketing for a roster of emerging artists, develop release strategies, and collaborate with cross-functional teams. A minimum of 5 years in marketing, preferably in the music industry, is required. This full-time position values diversity and encourages applications from all backgrounds.

Benefits

In-person collaboration for talent development

Commitment to inclusion and diversity

Qualifications

• Minimum of 5 years of relevant marketing experience in the music industry.
• Strong ability to work collaboratively with cross-functional teams.
• Experience using music data applications.

Responsibilities

• Develop release strategies for a diverse roster of artists.
• Collaborate with various teams to lead project strategy.
• Monitor market developments and apply learnings to campaigns.

Skills

Marketing experience within the music industry

Strong track record of leading integrated marketing campaigns

Strong understanding of analytics and data interpretation

Collaborative team player

Presentation and leadership skills

Education

Education in Marketing or Business Administration

Job description

Overview

Marketing Manager

Location: Toronto, Ontario, Canada

Full-Time Permanent Position

At Warner Music Group we are a global collective of music makers, tech innovators, inspired entrepreneurs, and passionate team members. We turn dreams into stardom and audiences into fans. We value curiosity, collaboration, and commitment as our core operating principles.

WMG is committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with diverse backgrounds and experiences.

Consider a career at WMG, an innovative global music company that retains the creative spirit of a nimble independent.

Job Details

Job Title: Marketing Manager

Reports To: Director Marketing

Department: Marketing

Location: Toronto, Ontario, Canada

Team and Role

Warner Music Canada is home to influential artists and a roster of major labels. The Marketing Manager is responsible for overseeing various aspects of marketing and branding for a roster of emerging Warner Music artists across multiple genres.

Here you’ll get to:

• Develop release and career-building strategies and initiatives for an assigned roster of diverse artists
• Collaborate with frontline teams (A&R, Promotion, Publicity, Catalogue, Social Media, Content Strategy & Analytics, Business & Audience Development, Design & Web Development, and Commercial Revenue) to lead project strategy and execution
• In partnership with internal stakeholders, build a clear brand identity for artists with a consistent creative thread across all marketing materials
• Act as Warner Music Canada’s primary liaison with Artist Management teams, International Labels, and Repertoire Owners
• Plan, manage, and monitor project budgets in coordination with the VP of Marketing
• Communicate project information and updates to supervisors and team members via real-time status reports and daily updates
• Analyze project data to inform marketing decisions, prioritization, and goal attainment
• Monitor market and industry developments and consumer trends; apply learnings to campaigns
• Use post-mortem analyses to draw actionable conclusions and refine future initiatives
• Coordinate with outside partners, third-party vendors, brands, and agencies

About you:

• Minimum of 5 years of relevant marketing experience within the music industry or a similar field
• Education in Marketing or Business Administration or equivalent
• Strong track record of leading fully integrated, successful marketing campaigns
• Strong understanding of analytics and data interpretation
• Working knowledge of musical styles/genres and landscape in Canada and globally
• Proven ability to work collaboratively with cross-functional teams and independently with high organization and accountability
• Strong presentation, leadership, and project management skills
• Adaptable in a fast-moving environment with mature handling of challenging situations
• A passion for music and a positive attitude that inspires others

Nice to have:

• Marketing experience within the music industry with labels, brands, and/or agencies
• Knowledge of streaming platforms and social media applications
• Experience using music data applications and interpretations

About us

Warner Music Group is home to premier recording labels and publishers, championing emerging artists and global superstars alike. We are committed to inclusion and diversity and an equal opportunity employer.

We encourage applications from people with a wide variety of backgrounds and experiences.

How to apply

Click the Apply link or apply directly with LinkedIn. If applying with LinkedIn, you can import your profile information and still upload a resume and cover letter.

Please note that due to high application volume, you may not be contacted if you do not meet minimum eligibility requirements.

We are committed to providing reasonable accommodation to applicants with disabilities. If you need an accommodation, please email us with the nature of your request and your contact information.

Additional information

This position requires a minimum of four days per week in the office. We value in-person collaboration for talent development and strong working relationships.

Required Experience: Manager

Key Skills: Business Development, Customer Service, Market Research, Customer Relationship

Employment Type : Full-Time

Experience : years

Vacancy : 1