Marketing Manager

IFG International Financial Group Ltd; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution in Canada is seeking a Paid Media Manager for their Digital Marketing team. The role involves end-to-end strategy, execution, and optimization of Paid Media campaigns across various business lines. Candidates should have 4+ years of Paid Media experience along with strong analytical and strategic skills. The position also includes managing stakeholder relationships and driving performance through data analysis. Interested applicants should send their resume in MS Word format to the provided email.

Qualifications

• 4+ years of hands-on Paid Media experience, including Paid Search campaign strategy.
• Ability to define KPIs and analyze performance metrics.
• 2+ years of experience in stakeholder management.

Responsibilities

• Plan, execute, and optimize Paid Media campaigns.
• Manage Paid Search and Paid Social campaigns.
• Analyze performance metrics and deliver actionable recommendations.

Skills

Paid Media experience

Strategic thinking

Analytical skills

Stakeholder management

Tools

SA360

Google Ads

Job description

Overview

Our client, a leading financial institution, is seeking a Paid Media Manager - Digital Marketing. This role sits within the Digital Marketing team and is responsible for end-to-end Paid Media strategy, execution, and optimization across multiple lines of business. The position offers strong exposure to performance marketing, cross-channel collaboration, stakeholder management, and data-driven decision-making within a large enterprise environment.

Responsibilities

• Plan, execute, and optimize Paid Media campaigns, including strategy development, campaign setup, ad trafficking, targeting, creative testing, audience assignment, and automated reporting.
• Manage Paid Search and Paid Social campaigns with a strong understanding of executional best practices, platform capabilities, and performance KPIs across the marketing funnel.
• Drive strategic direction by analyzing performance metrics, industry trends, and competitive insights to deliver actionable recommendations aligned with business objectives.

Must-Have Skills

• 4+ years of hands-on Paid Media experience, including Paid Search campaign strategy, execution, optimization, and reporting.
• Strong strategic thinking with the ability to define KPIs, analyze performance metrics, and provide actionable insights.
• Platform proficiency with 4+ years of experience and/or certification in SA360 and Google Ads.
• 2+ years of experience in stakeholder management, acting as a trusted advisor and primary contact for Paid Media initiatives.
• Strong analytical skills, attention to detail, and adaptability to evolving digital tools and trends.

Nice-to-Have Skills

• Experience within the financial services or wealth management industry.
• Holistic, cross-channel campaign management experience.
• Exposure to emerging platforms such as Pinterest or TikTok and advanced automated reporting tools.
• Experience mentoring team members and collaborating with internal and external partners.
• Entrepreneurial mindset with the ability to proactively identify opportunities and troubleshoot issues.

If you are interested and qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]. For other opportunities, please visit www.ifg-global.com today!