Marketing Manager

Caledon Community Services; Bolton; On-site; CAD 65,000 - 75,000; Full time

Job summary

A community service organization in Bolton, Ontario is seeking a Marketing Manager to lead integrated marketing campaigns that enhance brand awareness and community engagement. The ideal candidate will have 5+ years of experience and a strong background in digital marketing. Responsibilities include overseeing campaign strategies, managing social media, and mentoring staff to develop future leaders.

Qualifications

• Minimum 5 years of progressive experience in marketing roles, preferably in the nonprofit or social service sector.
• Proficiency in campaign management and digital marketing tools.

Responsibilities

• Develop and manage annual and quarterly marketing calendars aligned with strategic objectives.
• Lead multi-channel campaigns for events, seasonal giving, and service promotion.
• Manage content strategy and publishing schedule across social media platforms.

Skills

Strategic planning and project management

Digital marketing and analytics interpretation

Cross-functional collaboration and team leadership

Innovation, creativity, and content adaptability

Community orientation and cultural competence

Education

Bachelor's degree in marketing, Business, Communications, or a related field

Tools

Google Analytics

Meta Business Suite

Adobe Creative Suite

Canva

Hootsuite

Job description

Overview

Caledon Community Services (CCS) is helping shape the future of a caring and engaged Caledon community. Our social service programs address community needs in a uniquely challenging and increasingly diverse GTA community. CCS offers a range of services including transportation, food support, senior services, settlement services, employment services, training programs, internships, volunteering, and a retail destination at Evolve. Learn more at ccs4u.org.

Customer Service Vision: Making it Easy to Ask, Participate and Give

Description

The Marketing Manager is responsible for planning, executing, and analyzing integrated marketing campaigns that drive brand awareness, service utilization, fundraising, and community engagement. This position plays a critical role in shaping CCS\'s public image and building trust with key audiences. The Manager provides tactical and strategic guidance on digital, print, and event-related marketing activities, ensuring alignment with organizational goals. The role involves leading campaign planning, digital engagement strategies, brand positioning efforts, and performance reporting. It requires a strong mix of creativity, analytical ability, project management skills, and an understanding of the nonprofit landscape. Positioned as a future successor to the Director of Marketing & Communications, the Marketing Manager also contributes to departmental planning and innovation, driving brand awareness, service utilization, fundraising, and community engagement. This role serves as a strategic and operational partner to the Communications and Fund Development teams. The Marketing Manager will also mentor junior staff and develop cross-functional partnerships, positioning them as future leaders within CCS\'s strategic marketing function.

Key Responsibilities

1. Campaign Strategy & Execution
   • Develop and manage annual and quarterly marketing calendars aligned with strategic objectives.
   • Lead multi-channel campaigns for events, seasonal giving, and service promotion.
   • Coordinate with Fund Development to support donor acquisition and retention campaigns.
2. Digital & Social Media Management
   • Manage content strategy and publishing schedule across platforms (Facebook, Instagram, LinkedIn, YouTube) including but not limited to new platforms as they are considered.
   • Oversee paid digital advertising and SEO / SEM campaigns.
   • Monitor web analytics and social KPIs; adjust content to optimize performance.
3. Brand Management
   • Uphold CCS brand standards across all touchpoints.
   • Develop visual templates and coordinate with design support (internal or freelance).
   • Maintain consistency in messaging and brand identity across materials.
4. Community Engagement & Outreach
   • Collaborate with teams to support pop-up events, local visibility campaigns, and seasonal outreach.
   • Oversee development of promotion materials including posters, signage, and digital banners.
5. Leadership & Cross-Departmental Coordination
   • Liaise with Fund Development, People & Culture, and Program teams.
   • Mentor interns or junior staff; contribute to a collaborative, feedback-driven culture.
6. Vendor Oversight & Resource Management
   • Evaluate the performance and value of marketing-related vendors (e.g., digital ads, web developers, design contractors).
   • Determine levels of engagement based on specialty, scope, and ROI.
   • Recommend continued use or replacement of vendors in alignment with strategic goals and budget.

Qualifications & Requirements

• Bachelor\'s degree in marketing, Business, Communications, or a related field.
• Minimum 5 years of progressive experience in marketing roles, preferably in the nonprofit or social service sector.
• Proficiency in campaign management, digital marketing tools, analytics platforms (Google Analytics, Meta Business Suite, MS 365), and CMS systems.
• Experience using Canva, Adobe Creative Suite, Hootsuite or similar design tools.

Core Competencies & Skills

• Strategic planning and project management
• Digital marketing and analytics interpretation
• Cross-functional collaboration and team leadership
• Innovation, creativity, and content adaptability
• Community orientation and cultural competence
• Vendor relationship management and evaluation
• Data-informed decision-making and reporting
• Outcome-focused execution and resource optimization
• Proactive communication and internal influence

Evaluation Criteria

• Achievement of campaign goals and KPIs (engagement, conversion, brand reach)
• Timely and high-quality execution of projects and events
• Internal and external stakeholder feedback
• Demonstrated leadership and mentoring behaviors

Salary

• 65k-75k

Interested applicants can apply by forwarding an updated resume and cover letter by the deadline. Please cite competition #25-13. We thank all applicants for their interest but will only be contacting those selected to attend an interview. CCS is an equal opportunity employer encouraging applications from qualified individuals from diverse groups including Indigenous peoples, visible minorities, persons with disabilities, persons of all sexual orientation or gender identity and other grounds identified under the Ontario Human Rights Code. CCS will provide information and / or accommodation pertaining to this job posting and / or the recruitment process in an accessible manner upon request.

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