Marketing Lead

Tasting Room Expo; Windsor; Hybrid; CAD 137,000 - 172,000; Full time

Job summary

A vineyard company in Windsor is looking for a Marketing Lead to drive engagement and support sustainable sales through innovative storytelling and cross-functional collaboration. The ideal candidate will have a degree in Marketing or a related field, with at least 5 years of experience and skills in project management, social media, and data analysis. This role offers a competitive salary of $100,000 - $125,000 along with excellent benefits.

Benefits

Full health benefits

401k Match

Gym membership stipend

Flexible vacation time

Positive work culture

Qualifications

• Minimum 5 years of relevant work experience and a track record of success.
• Ability to manage multi-faceted, cross-functional initiatives while meeting deadlines.
• Confidence with technology and various software.

Responsibilities

• Collaborate with teams to support communications campaigns.
• Audit and refine marketing strategies for acquisition and retention.
• Maintain brand websites with SEO best practices.

Skills

Project management

Social media management

Content strategy

Data analysis

SEO best practices

Education

Bachelor's degree in Marketing or equivalent

Tools

Microsoft Office

Adobe Creative Suite

Email marketing platforms

E-commerce systems

Job description

Overview

At DuMOL, we believe in empowering our people and fulfilling career aspirations. DuMOL is a career destination with countless opportunities for advancement, and a world-class culture that is centered around creating the best possible environment for our people to thrive. Founded in 1996, DuMOL farms with a sensitive touch to produce wines that connect on a deeply personal level and demonstrate the potential of our special vineyards each season. We exist to produce Sustainable Quality. We focus on what we can be the best at – and doing so via continuous improvement. We will always be pushing for higher quality because we care passionately about it – it is the only thing that is real and timeless.

Marketing Lead

DuMOL is looking for a Marketing Lead to join our team. This role is focused on supporting long-term sustainable sales, achieved through sharing DuMOL’s perspective (storytelling / content strategy) and driving engagement. The Marketing Lead will collaborate cross-functionally with Wholesale, DTC, Winegrowing, and Hospitality to identify relevant opportunities and execute initiatives that will grow awareness, acquisition, and engagement.

Primary Responsibilities

• Collaborate with DTC, Wholesale, and Export teams to devise and support communications campaigns (printed and digital) primarily during seasonal wine releases, and during non-sales cycles to drive engagement and brand-building.
• Audit and refine lifecycle marketing campaigns to drive acquisition and retention.
• Help develop social media strategy and manage execution to extend reach, awareness, and relevance.
• Identify relevant content themes that resonate with both new and existing audiences and collaborate cross-functionally to bring ideas to life.
• Help develop templates, guidelines, and SOPs for outward communications and execute on press releases, press brag sheets, sell sheets, etc.
• Compile data and generate reports to measure the effectiveness of marketing campaigns.
• Manage asset library and coordinate photoshoots.
• Host guests at the winery tasting room as needed, sharing key points of interest to build brand affinity.
• Support acquisition and sales strategies such as referral campaigns, gifting initiatives, etc.
• Maintain and manage marketing and promotional materials, including the marketing budget to inform decisions around insourcing vs outsourcing.
• Lead press submissions, collaborating with Winegrowing and Sales to develop an efficient and effective process that aligns with brand standards.
• Maintain brand websites with SEO best practices and SEM oversight.
• Manage the wholesale and export communications calendar, ensuring all supporting collateral needs are delivered on time.

The right candidate has

• Bachelor\'s degree in Marketing, Communications, or Business (or equivalent experience).
• Minimum 5 years of relevant work experience and a track record of success.
• Demonstrate drive, ambition, self-awareness, and desire for continual improvement.
• Ability to project manage multi-faceted, cross-functional initiatives while hitting deadlines.
• Ability to be self-directed and work autonomously.
• Confidence with technology and software, including Microsoft Office, Adobe Creative Suite, social media platforms, ecommerce systems, and email marketing platforms.
• Experience or awareness of luxury wine, retail, restaurants or hospitality.
• Knowledge of wine, viticulture and winemaking processes, or a strong interest to learn.

Location: This position is primarily based in Napa and requires 3-4 days a week in the DuMOL office. The Marketing Lead will be required to commute to the winery (Windsor, CA) semi-regularly. Must be able to work a flexible schedule, including occasional weekends, evenings, and travel to support sales and acquisition needs.

Salary Range: $100,000 - $125,000

• Full health benefits (medical, dental, vision)
• 401k Match
• Gym membership stipend
• Cell phone plan monthly stipend
• Flexible employee-managed vacation time
• Positive work culture built upon trust and empathy

Employee allocations of wine

DuMOL maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect DuMOL’s differing products, industries and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

All Amicus Wine Holdings brands are proud to be an equal opportunity employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.

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