marketing director

Blossom Moments; Mississauga; On-site; CAD 60,000 - 75,000; Full time

Job summary

A local flower and plant business in Mississauga seeks an experienced Marketing Coordinator to oversee market research, develop communication strategies, and manage events. Candidates must have a Bachelor's degree and 5+ years of relevant experience. Responsibilities include analyzing data, overseeing team operations, and coordinating marketing campaigns to boost business visibility.

Benefits

Free parking available

Diversity and cross-cultural training

Qualifications

• 5 years or more of experience in a related field.
• Expertise in developing communication strategies.
• Ability to analyze market research data.

Responsibilities

• Analyze market research data to improve business decisions.
• Conduct surveys to identify potential markets.
• Develop events for publicity and fundraising.

Skills

Market research analysis

Product development

Communication strategies

Team management

Client focus

Education

Bachelor's degree

Tools

Adobe Photoshop

MS Excel

MS Office Suite

Desktop publishing software

Google Drive

Job description

Work terms

• Work Term: Permanent
• Work Language: English
• Hours: 35 hours per week
• Education: Bachelor\'s degree
• Experience: 5 years or more

Work setting

• Urban area
• Business
• Retail business

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization\'s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate an organization\'s Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff
• Manage events

Supervision

• 5-10 people

Type of product

• Flowers and plants

Computer and technology knowledge

• Adobe Photoshop
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Desktop publishing software
• Presentation software
• Spreadsheet
• Adobe Suite
• Google Drive

Area of work experience

• Project coordination
• Product development

Area of specialization

• Business analysis
• Project management
• Advertising
• Communications
• Customs services
• Market research
• Media relations
• Sales

Specialization/experience (business sales and services)

• Negotiation
• Distribution

Security and safety

• Criminal record check

Transportation/travel information

• Own vehicle
• Valid driver\'s licence

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large caseload
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Reliability
• Creativity
• Quick learner

Screening questions

• Do you have previous experience in this field of employment?

Other benefits

• Free parking available
• Parking available

Support for persons with disabilities

• Offers mentorship, coaching and/or networking opportunities for persons with disabilities
• Provides awareness training to employees to create a welcoming work environment for persons with disabilities

Support for newcomers and refugees

• Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and/or refugees

Support for youths

• Provides awareness training to employees to create a welcoming work environment for youth

Support for Veterans

• Offers flexible onboarding options to allow Veterans to gradually adapt to the civilian workplace (for example: gradually increasing hours and responsibilities, etc.)

Support for Indigenous people

• Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers

Supports for visible minorities

• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities