Marketing Director

Colorado Gears International INC.; Markham; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading outdoor apparel company in York Region is seeking a Marketing Director for a full-time role. The successful candidate will develop and execute a comprehensive marketing strategy across multiple channels, manage brand positioning, and oversee community engagement initiatives. Ideal candidates will have over 5 years of marketing leadership experience in the outdoor apparel industry, strong communication skills, and a Bachelor's degree in a related field.

Qualifications

• 5+ years of marketing leadership experience in outdoor apparel or consumer lifestyle sector.
• Strong ability to manage brand positioning and multi-channel campaigns.
• Excellent communication skills to collaborate with sales and stakeholders.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Manage brand positioning and content creation.
• Oversee partnerships and community engagement initiatives.

Skills

Marketing Leadership

Market Research

Marketing Management

Sales Strategy Development

Team Collaboration

Communication Skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Company Description

We are the general agency of Aparso in North America. Aparso specializes in crafting high-quality outdoor apparel that effortlessly adapts to diverse environments and climates. Aparso is an outdoor apparel and gear brand based in Toronto, Canada. We design and deliver high-performance apparel, footwear, and accessories that combine technical innovation, sustainable materials, and modern design.

Role Description

This is a full-time on-site role located in North York, ON for a Marketing Director.

• Develop and execute a comprehensive marketing strategy across digital, retail, and trade show channels.
• Manage brand positioning, content creation, and multi-channel campaigns (social media, email, PR).
• Oversee partnerships, influencer collaborations, and community engagement initiatives.
• Coordinate marketing budgets, analyze campaign ROI, and report on KPIs.
• Collaborate closely with the Sales Director to align marketing and sales objectives.

Qualifications

• 5+ years of marketing leadership experience in the outdoor apparel / sporting goods/consumer lifestyle sector
• Market Planning, Marketing Management, and Marketing skills
• Experience in Market Research and understanding market trends
• Ability to develop and execute Sales strategies
• Strong leadership and team collaboration skills
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, or related field
• Experience in the outdoor apparel industry is a plus