Marketing Designer

Global Technical Talent; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Canada is seeking a Marketing Designer to optimize customer experiences through campaigns in Salesforce Marketing Cloud. You will play a pivotal role in orchestrating marketing initiatives, leveraging your expertise in automation and campaign management to meet client goals in an evolving market.

Benefits

Medical, Vision, and Dental Insurance Plans

401k Retirement Fund

Qualifications

• Minimum 3+ years of Salesforce and marketing automation experience.
• Strong knowledge of CASL and email marketing practices.

Responsibilities

• Design and optimize Salesforce Marketing Cloud journeys for campaigns.
• Build and deploy marketing campaigns utilizing SFMC tools.
• Manage and segment audience data using Marketing Cloud.

Skills

Salesforce Marketing Cloud

Campaign Management

HTML/CSS

AMPscript

SQL

Attention to Detail

Job description

Job Title:Marketing Designer
Contract Duration: 1 year (Extension possible)
Pay range: C$50 - 60/hr
Location:Toronto, ON
Work Type: Hybrid (twice a week - any 2 days), 1 day overlapping with teammates.Monday-Friday 9-5

Department Overview:

• As part of the Marketing department, the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 Marketing.
• The team carries the mandate to build the digital marketing ecosystem and enable personalized 1:1 communication at all interactions with our customers.

Job Description

• Our client is looking for new ways to disrupt the status quo, go to market faster, and optimize customer experiences.
• The Salesforce COE will play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practices.
• As a key member of Salesforce COE, the SF Campaign Manager will work closely with key partners across Marketing & Business Units to lead the well-managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.

Job Responsibilities:

• The Marketing Designer works closely with Integrated Marketing to design, streamline, and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.
• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creation, A/B testing, and automated triggers.
• Design and execute cross-channel SFMC campaigns/journeys based on the Marketer's requirements.
• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, and structure Journey decision splits
• Oversee journey planning and execution, including technical reviews and quality control.
• Build and maintain modular campaign templates (s) that are responsive and incorporate brand standards and best practices.
• Perform QA testing to ensure segmented audiences and content are accurate and render properly on different devices.
• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc..
• Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and AMPscript.
• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns
• Participate in campaign optimization sessions and support analysis of campaign performance
• Collaborate effectively with cross-functional teams to achieve campaign objectives in the stated timelines
• Utilize strong project management skills to drive initiatives from conception to completion within established timelines

Must-Haves:

• Minimum 3+ years of Salesforce and marketing automation experience.
• Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy
• Solid CRM experience and understanding of marketing campaign concepts and best practices
• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, and maintaining and optimizing SFMC for peak performance and data integrity.
• Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.

Nice to Have:

• 3+ years of journey orchestration experience in Financial Services or other regulated industry
• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC

Notes:

• Excellent attention to detail and quality control in execution and deployment
• Journey automation, personalization, journey builder, loyalty manager, data cloud

Benefits:

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About the Company:
Top 10 bank in Canada and North America offer comprehensive financial solutions. Providing retail, commercial, wealth management, and wholesale banking services, we help clients thrive in today's evolving market.

About GTT:
GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation’s largest life sciences, biotech, utility, and retail companies across the US and Canada. We look forward to helping you land your next great career opportunity!

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