Marketing Demand Generation Coordinator

SOCi; Vancouver, Toronto; Hybrid; CAD 50,000 - 66,000; Full time

Job summary

A leading marketing technology company is seeking a Marketing Demand Generation Coordinator in Vancouver to support marketing campaigns across various channels. This role offers exposure to demand generation, marketing operations, and campaign execution, ideal for those looking to grow in a fast-paced AI/SaaS environment. Competitive salary and comprehensive benefits package included.

Benefits

Comprehensive Benefits Package

Health insurance plans

401(k) plan with employer match

Flexible paid time off

Qualifications

• Eagerness to learn and grow within B2B AI/SaaS marketing.
• Willing to adapt to changes in the job description as deemed necessary.

Responsibilities

• Assist in the execution of demand generation campaigns.
• Coordinate campaign execution such as asset collection and landing page set-up.
• Support email marketing programs by helping with audience segmentation.

Skills

Strong organizational skills

Excellent written and verbal communication skills

Detail-oriented

Proficiency with Microsoft Office or Google Workspace

Collaborative, team-oriented mindset

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

HubSpot

Salesforce

Marketo

Pardot

Job description

Overview

SOCi, the CoMarketing Cloud for Multi-Location Enterprises, is currently looking for an experienced Marketing Demand Generation Coordinator to support planning and execution of marketing campaigns that drive awareness, engagement, and lead generation for SOCi’s products and services. This role provides exposure to a wide range of marketing tactics, from email to events to digital campaigns, and works closely with the Demand Generation team to ensure programs are executed smoothly and on time. This is an excellent opportunity for an early-career marketer to learn the foundations of demand generation, marketing operations, and campaign execution in a fast-paced, growth-focused AI/SaaS environment.

SOCi expects to pay a base salary in the range of $50,000 - $66,000 CAD base plus bonuses/commission. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

What You’ll Need to be Successful

Responsibilities

• Assist in the execution of demand generation campaigns, including email, digital ads, webinars, events, and social media.
• Coordinate campaign execution such as asset collection, email list pulls, webinar logistics, and landing page set-up.
• Support email marketing programs by helping with audience segmentation, QA testing, and reporting.
• Partner with the Demand Gen team to maintain campaign calendars and ensure deadlines are met.
• Assist in monitoring campaign performance, pulling reports, and tracking KPIs.
• Support database management efforts by maintaining contact lists and ensuring data accuracy.
• Collaborate with Sales and SDR teams by providing support for lead generation and pipeline development efforts.
• Research industry trends, competitors, and new tactics to support campaign ideation.
• Provide general administrative and project support to the Demand Generation team.
• Be willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.

Qualifications

• Hybrid Opportunity: This role is fully remote until our Vancouver, BC and Toronto, ON offices are established. Once the office is in place, it will transition to a hybrid model, with a 50/50 split between remote and in-office work.
• Must Have:
• Strong organizational skills with the ability to manage multiple tasks in a fast-paced environment.
• Excellent written and verbal communication skills.
• Detail-oriented with strong time management skills.
• Proficiency with Microsoft Office or Google Workspace; exposure to marketing automation or CRM tools (HubSpot, Salesforce, Marketo, Pardot, etc.) is a plus.
• Eagerness to learn and grow within B2B AI/SaaS marketing.
• Collaborative, team-oriented mindset with strong interpersonal skills.
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent internship/related experience.

What SOCi Provides to You

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Empowering Career Growth and Success

Equal Opportunity and Privacy

SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. By applying for this position, you consent to the collection, use, and disclosure of your personal information for recruitment and employment consideration purposes. For more information on how we handle personal information, or to exercise your privacy rights, please review the SOCi Employee & Applicant Notice at soci.ai/employment-notice or contact [e-mail].