Marketing Coordinator

DCL; Vaughan; On-site; CAD 45,000 - 50,000; Full time

Job summary

A leading engineering technology firm in York Region, Vaughan, is seeking a marketing professional to assist with lead generation and campaign support. Responsibilities include managing digital advertising, coordinating events, and producing marketing materials. Ideal candidates should have a background in marketing, experience with paid search, and proficiency in Adobe Creative Cloud. The role offers a salary range of $45k - $50k.

Qualifications

• 1 to 3 years of marketing experience in a B2B or industrial environment is an asset.
• 1 to 2 years experience managing Paid Search, Social, and PPC campaigns.
• Ability to manage multiple projects with tight deadlines.

Responsibilities

• Plan, setup, and coordinate paid digital advertising campaigns across platforms.
• Manage tradeshow bookings and logistics.
• Create marketing collateral such as brochures and banners.
• Generate monthly and quarterly reports on campaigns.

Skills

Paid Search Management

Social Media Marketing

PPC Campaigns

Adobe Creative Cloud

Strong Writing Skills

Organizational Skills

Education

Post-secondary education in Marketing, Communications, Media Arts, Journalism or related field

Job description

DCL designs manufactures and sells advanced engineering technologies worldwide to reduce emissions and to produce clean energy. DCL supplies to world-leading engine manufacturers, original equipment manufacturers, and aftermarket retrofit.

The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

Key Responsibilities Include:

Digital Advertising & Paid Media Support

• Planning, setup, and coordination of paid digital advertising campaigns across platforms Google Ads (Search & Display), Microsoft/Bing Ads, Meta and LinkedIn Ads
• Assist with campaign builds, ad creatives, and budget tracking.
• Monitor campaign performance, collect results, and support reporting on key metrics (impressions, clicks, leads, conversions).
• Ensure paid campaigns align with brand guidelines, messaging, and overall marketing strategy.

Tradeshow and Event Coordination

• Manage tradeshow bookings, registrations, booth logistics, and shipping.
• Coordinate event materials, presentations, and product displays.
• Track event budgets, deadlines, and follow-up actions.

Graphic Design and Content Production

• Create marketing collateral such as brochures, banners, flyers, datasheets, social posts, and digital graphics.
• Edit photos, prepare layouts, and ensure all materials follow brand guidelines.
• Support website updates with visuals, graphics, and minor content edits.

Reporting and Analytics

• Generate monthly and quarterly reports on campaigns, website activity, and lead funnels.
• Prepare dashboards and summaries for management review.
• Help maintain accuracy in CRM and marketing databases.

Marketing Operations and Support

• Assist in planning, scheduling, and executing marketing activities across all DCL business units.
• Coordinate internal deadlines, requests, and deliverables to support the marketing department.
• Maintain digital asset libraries, content archives, and brand files.

The Ideal Candidate Will Possess:

• Post-secondary education in Marketing, Communications, Media Arts, Journalism or a related field.
• 1 to 3 years of marketing experience in a B2B or industrial environment is an asset.
• 1 to 2 years experience managing Paid Search, Social, and PPC campaigns.
• Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop).
• Strong writing, layout, and organizational skills.
• Ability to manage multiple projects with tight deadlines.
• Comfortable learning technical subjects and converting them into clear marketing materials.

Salary range: 45k - 50k

This position is being posted to fill an existing vacancy