Manager Marketing - Canada

Bracco Group; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading healthcare company in Montreal is seeking a Manager Marketing to develop and implement innovative marketing strategies for medical imaging products. The ideal candidate will have over 5 years of experience in marketing, preferably in the healthcare sector, excellent interpersonal skills, and be fluent in both French and English. The position offers a hybrid work model and involves some travel.

Qualifications

• Minimum 5 years of marketing experience in medical imaging or healthcare.
• Proven experience in brand marketing and campaign execution.
• Strong presentation, organizational, and project management skills.

Responsibilities

• Elaborate and monitor innovative local marketing strategies.
• Collaborate with sales and marketing leaders on forecasts.
• Establish relationships with key opinion leaders in the industry.

Skills

Marketing experience

Brand marketing

Product management

Cross-functional collaboration

Bilingual (French and English)

Adaptability

Education

University degree in Marketing or Business Administration

Tools

Excel

PowerPoint

Job description

Overview

Manager Marketing - Canada. Location: Montréal, QC. Full time. Posted today.

Responsibilities, activities and principal tasks

• Elaborate, implement and monitor innovative and impactful local marketing strategies and tactical plans to maximize opportunities, reduce threats, and achieve business and financial objectives for the MRI, CT, Ultrasound and Cath Lab products.
• Adapt Bracco campaigns and promotional programs to the Canadian market requirements to positively position brands, grow market share and revenue, enhance brand awareness and adoption, and reinforce clinical utility of the brands.
• Collaborate closely with Americas platform managers to ensure that lifecycle management for the Canadian market is properly represented and implemented.
• Liaise with the sales team and sales leadership to ensure support staff needs are met to facilitate product sales.
• Work with the Chief Commercial Officer and Chief Marketing Officer and with the Chief Sales Officer for pricing strategies and guidelines to optimize profitability and product assortment while meeting organizational goals.
• Establish and maintain relationships with key opinion leaders (KOLs) in the diagnostic imaging and interventional labs to understand market trends, dynamics, technological evolutions, and to identify opportunities for the franchise.
• Collaborate with senior sales and marketing leaders to implement accurate sales and production forecasts to meet customer demand.

Education

• University degree in Marketing, Business Administration or related field. Knowledge of the medical imaging sector is considered a strong asset.

Experience, knowledge and technical skills

• Minimum 5 years of marketing experience, preferably in medical imaging or healthcare.
• Proven experience in brand marketing, product management and campaign execution.
• Ability to work cross-functionally within a team.
• Strong adaptability to evolving markets and organizational needs with sound judgment.
• Strategic mindset and creativity in developing marketing plans and strategies tailored to the local market.
• Excellent interpersonal skills and demonstrated collaboration to achieve success.
• Proficiency in French and English (spoken and written), plus strong presentation, organizational and project management skills, and proficiency in Excel and PowerPoint.

Company values and behavior

• Team-oriented, collaborative, and transparent work relationships.
• Build trust-based working relationships and respect individuality.
• Embrace innovation with a positive, energetic mindset and promote the culture of innovation.
• Lead by example and help others understand and communicate goals and objectives.

Key internal and external relationships

• Internal: Specialists, User Support, Clinical Imaging Specialists, Technical and Support Services, Logistics and Transport, Global Marketing, Finance, Administrative Sales and Marketing staff, Regulatory, Medical.
• External: Medical imaging associations and societies, key opinion leaders (KOLs), related suppliers (graphic design, printers, etc.), imaging equipment manufacturers, client contacts.

Work environment and travel

• Role based in our Anjou, QC offices with a hybrid schedule option (three days in the office, two days remote).
• Approximately 10% domestic travel within Canada and 5% international travel.

Join our team now to be part of the Bracco journey.