Manager of Marketing and Communications

SIRC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading sports facility in Canada is seeking a Manager of Marketing and Communications to lead its communications and marketing initiatives. The ideal candidate will have 5-7 years of progressive experience in marketing and communications, preferably in sport or public-facing organizations. Responsibilities include overseeing marketing operations, leading staff, and managing external communications. The role offers a competitive salary, comprehensive benefits, and opportunities for professional development.

Benefits

Competitive salary and discretionary bonus

Comprehensive benefits package

Complimentary fitness center membership

Training and development opportunities

Employee assistance program

Qualifications

• 5–7 years of experience in marketing and communications.
• Experience supervising staff and planning integrated campaigns.
• Familiarity with digital marketing and analytics tools.

Responsibilities

• Lead communications and marketing initiatives.
• Oversee marketing operations and staff.
• Manage the execution of integrated marketing campaigns.

Skills

Digital marketing

Project management

Verbal communication

Written communication

Team leadership

Education

University degree in Marketing, Communications, or Business Administration

Tools

Google Analytics

CRM systems

Adobe Creative Suite

Social media tools

Content Management Systems

Job description

Are you a strategic and creative communications professional ready to help shape the voice and presence of one of Canada’s most inspiring sport and recreation facilities? Toronto Pan Am Sports Centre Inc. (TPASC) is seeking a full time Manager, Marketing and Communications to lead the planning, execution, and continuous improvement of TPASC’s internal and external communications.

About the Role
The Manager, Marketing and Communications, is responsible for leading the planning, execution, and continuous improvement of TPASC’s communications, marketing and brand activities. This role translates organizational priorities into effective, well-coordinated communications and marketing initiatives that enhance customer experience, brand awareness, engagement, and revenue generation.
The role oversees marketing and communications operations, supervises staff and ensures consistent, quality execution across all channels. The Manager also plays a key role in supporting customer experience excellence by aligning marketing, communications, and promotions with the needs of diverse user groups.

The Manager, Marketing and Communications, is accountable for managing and delivering:

• Internal and external communications and media relations
• Organizational messaging, content development, and information distribution
• Adherence to brand standards across all communications materials
• Digital communications platforms including website, social media, CRM, and email
• Content strategy, creation, and distribution
• Marketing plans and campaigns that support communications objectives
• Support for sponsorships, partnerships, and business development initiatives
• In-house creative services and communications collateral
• Performance tracking, analytics, and reporting

Key Responsibilities:
Communications and Marketing Planning

• Website, social media, and TPASC app management and optimization.
• Media relations and internal and external corporate communications.
• Develop and implement annual communications plans, supported by targeted marketing initiatives aligned with

TPASC’s business objectives and brand priorities.

• Translate organizational goals into clear messaging frameworks, content priorities, and communication plans.
• Ensure communications and marketing activities are coordinated across departments to support consistency, clarity, and impact.
• Ensure marketing and communications activities are coordinated across departments for maximum impact.

Team Leadership & Operations

• Manage day-to-day departmental operations, including work planning, prioritization, and workflow coordination.
• Supervise, coach, and support marketing and communications employees and interns, ensuring clarity of roles, accountability, and professional development.
• Foster a collaborative, results-oriented team culture focused on continuous improvement.
• Manage relationships with external agencies, freelancers, and vendors.

Communications, Media & Brand

• Lead the development and execution of internal and external communications, ensuring timely, clear, and consistent messaging.
• Support risk management and sensitive communications in coordination with the Managing Director.
• Responsible for the design, production, and distribution of all TPASC publications, ensuring accuracy, consistency, and alignment with approved messaging.
• Implement and uphold TPASC’s brand standards across all internal and external materials.
• Act as the primary media contact, including drafting media releases, responding to inquiries, and coordinating interviews.
• Build and maintain effective working relationships with media, partners, and key stakeholders.

Marketing & Campaign Execution (Digital and Print)

• Plan and execute integrated marketing campaigns across digital, print, and on-site channels.
• Oversee content calendars, website updates, social media activity, and email marketing.
• Collaborate with other departments to support sponsorship activation, events, and revenue-generating initiatives through effective communications support.
• Ensure effective use of digital tools such as CRM, analytics platforms, CMS, and social scheduling tools.

Customer Experience Support

• Work collaboratively with operations, programming, and customer service teams to support consistent and positive customer experience.
• Ensure marketing and communications initiatives reflect the needs and expectations of diverse user groups.
• Support customer research, feedback collection, and data analysis to inform improvements.

Budgeting, Analytics & Reporting

• Develop and manage the marketing and communications operating budget.
• Track expenditures and ensure effective use of resources.
• Monitor campaign performance using KPIs and analytics and prepare regular performance reports for the Managing Director.
• Use insights and data to inform ongoing improvements to strategies and tactics and other duties as required.

Qualifications and Experience:

• University degree in Marketing, Communications, Business Administration, or related field.
• 5–7 years of progressive experience in marketing and communications, preferably in sport, recreation, entertainment, or a public-facing organization.
• Demonstrated experience planning and executing integrated marketing and communications campaigns.
• Experience supervising staff and working with external agencies and vendors.
• Strong knowledge of digital marketing, analytics, CRM systems, and content management platforms.
• Proven ability to manage budgets, timelines, and multiple priorities.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office 365 and marketing technology platforms (e.g., Google Analytics, CMS, CRM, social media tools).
• Familiarity with design and creative tools (e.g., Adobe Creative Suite or Canva) is considered an asset.
• The successful candidate will be required to obtain a Police Vulnerable Sector Check.

Total Rewards and Benefits:
At TPASC, we believe our people are our greatest strength. We’re proud to offer a comprehensive and competitive total rewards package designed to support your well-being, success, and growth — inside and outside of work:

• Competitive Salary and Discretionary Bonus: Reflecting your experience, performance, and contribution to TPASC’s success.
• Comprehensive Benefits Package: Including Medical, Dental, Vision, Life Insurance, AD&D Insurance, Disability Coverage, and Travel Insurance.
• Employer RRSP Contribution.
• Complimentary Fitness Centre Membership: Access to a state-of-the-art gym to promote your health and wellness.
• Training & Development Opportunities: Including education assistance reimbursement to support your ongoing professional growth.
• Employee Assistance Program: Offering confidential support for personal and professional challenges.
• Experience with Large-Scale Events: Gain hands-on experience in organizing major events, tournaments, and competitions.
• Corporate Events & Staff Discounts: Participate in exclusive team-building and networking events and enjoy discounts on a wide range of products and services.

How to Apply:
If you are ready to plan, deliver, and continuously improve communications and marketing initiatives that strengthen brand awareness, engagement, and customer experience, we want to hear from you!

Please submit your cover letter and resume by 11:59pm on February 9, 2026, to the attention of Director, People, Culture and Success at: [e-mail]

Please include “Manager, Marketing and Communications” in the subject line.

About Us:
A legacy of the 2015 Toronto Pan Am and Parapan Am Games, Toronto Pan Am Sports Centre is operated by a corporation co-owned by the City of Toronto and the University of Toronto. The world-class facility was the largest sport new build for the Games and the largest infrastructure investment in Canadian amateur sport history.

Offering an extensive range of services, TPASC caters to a diverse community, including recreational groups, university students, fitness enthusiasts, and elite athletes. Our world-class facilities include two internationally sanctioned 50-meter, 10-lane pools, a dive pool, and dry-land training areas. We also feature a four-court gymnasium, rock-climbing wall, indoor running track, conditioning rooms, and studio spaces. Additionally, our state-of-the-art fitness center is designed to support both casual members and high-performance athletes alike.

Additionally, the Canadian Sport Institute Ontario (CSIO) is located in the Toronto Pan Am Sports Centre, offering leading-edge sport science and sport performance services. The facility first opened in September 2014 to a variety of users, including the University of Toronto community, City of Toronto programs, and high-performance athletes. For more details, you can visit their official website at www.tpasc.ca .

Toronto Pan Am Sports Centre Inc. is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability. Toronto Pan Am Sports Centre Inc. will provide, on request, accommodations for disabilities to support your participation in all of our Recruitment Process.

We thank all applicants that apply, however only those being considered for an interview will be contacted.

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