Manager, Fan Engagement

Toast; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading sports organization in Calgary is seeking a Manager, Fan Engagement to develop innovative marketing strategies and foster strong relationships with fans. The ideal candidate will lead campaigns across digital and live platforms and manage a team specializing in loyalty programs and customer engagement. This role offers the opportunity to shape a rapidly growing fan engagement strategy in a dynamic, inclusive environment that values diverse perspectives and professional growth.

Benefits

Opportunity to shape fan engagement strategy

Dynamic, inclusive team

Exposure to major campaigns

Commitment to diversity

Supportive work environment

Qualifications

• 4+ years of experience in brand, digital, or growth marketing.
• Experience managing rewards or loyalty programs preferred.
• Proven track record in customer engagement and data-driven marketing.
• Strong working knowledge of email marketing and digital platforms.

Responsibilities

• Lead execution of a membership rewards program.
• Develop and implement fan engagement campaigns.
• Collaborate with internal stakeholders on marketing strategies.
• Use campaign management platforms to track progress.
• Work with Data Analytics to improve engagement strategies.
• Oversee content delivery of fan email databases.
• Manage promotional strategies for social media and websites.
• Monitor marketing spend and verify invoices.

Skills

Brand marketing

Digital marketing

Data-driven marketing

Customer engagement

Email marketing

Social media

Project management

Communication skills

Collaboration

Education

Bachelor’s degree in Marketing, Communications, Data, or related field

Tools

Monday.com

Job description

Job Description

Toast is recruiting on behalf of this NHL sports team for a Manager, Fan Engagement—a strategic and results‑driven marketing professional passionate about sports, entertainment, and storytelling. This role is ideal for a creative leader ready to build stronger relationships with fans and grow loyalty through innovative marketing strategies.

Reporting to the Director of Marketing, the Manager, Fan Engagement will lead a team of specialists and coordinators, focusing on membership rewards, digital activations, content strategy, and customer data growth. This role is essential to growing the organization’s marketable fanbase while fostering deeper fan engagement and brand loyalty across business units.

Responsibilities

• Lead the execution and administration of a newly launched membership rewards program, including customer service and performance tracking.
• Develop and implement fan engagement campaigns and activations across digital, social, and live event platforms to drive fan data collection and opt‑ins.
• Collaborate cross‑functionally with internal stakeholders to align campaigns with broader marketing, sponsorship, and brand goals.
• Use campaign management platforms (e.g., Monday.com) to track timelines and deliverables.
• Work closely with the Data Analytics team to identify tactics that enrich customer data and improve engagement strategies.
• Oversee stewardship and content delivery of all fan email databases and weekly newsletters.
• Manage promotional strategies to support growth across venue, retail, and event‑related social media channels and websites.
• Support event awareness, ticket sales, and online retail sales through targeted digital campaigns.
• Monitor and track marketing spend and verify vendor invoices.
• Maintain safe working practices and participate in internal safety programs.
• Perform other marketing and fan engagement duties as required.

Requirements

• 4+ years of experience in brand, digital, or growth marketing, or related analytics roles.
• Experience managing rewards or loyalty programs is strongly preferred.
• Proven track record in customer engagement and data‑driven marketing.
• Excellent communication, collaboration, and organizational skills.
• Experience managing cross‑functional projects with measurable results.
• Strong working knowledge of email marketing, social media, and digital platforms.
• Bachelor’s degree in Marketing, Communications, Data, or a related field (preferred).

Benefits

• Opportunity to shape a growing fan engagement strategy in a purpose‑driven organization.
• Work with a dynamic, inclusive team passionate about sports, entertainment, and community impact.
• Exposure to major campaigns across various business verticals.
• Commitment to inclusion: this company values diverse perspectives and is an equal‑opportunity employer.
• A supportive environment that encourages innovation, creativity, and professional growth.

Application Process

Submit your application, including your resume and cover letter, through our online portal. Our team will carefully review your qualifications and experiences. We take pride in responding promptly, so if your application aligns with our current opportunities, you’ll hear back from us with next steps. Your journey with Toast begins here, and we’re excited to see what you bring to the table!

Vetting Call

If your application is successful, we’ll schedule a 30‑45 minute informal conversation with a member of the Toast team. This vetting call is designed to get to know you better and assess your skills. Be prepared to discuss your past projects, the challenges you’ve tackled, and the impact you’ve made.

Profile Creation

After the vetting call, we’ll create an unbiased profile highlighting your experience while minimizing common biases. Your profile will reflect your true potential and accomplishments.

Client Submission

Once your profile is ready, we submit it to our trusted clients. We work closely with these clients to ensure they understand the value you bring. Throughout the interview process, we remain by your side, providing support and guidance to help you navigate smoothly and confidently.