Lifecycle Marketing Specialist

Borrowell; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading financial technology company in Toronto seeks a Lifecycle Marketing Specialist to enhance member engagement through innovative email and in-app marketing strategies. This role involves A/B testing, user segmentation, and collaboration with various teams to drive successful marketing campaigns. Ideal candidates have 2+ years in email management, strong analytical skills, and a passion for improving customer experiences.

Benefits

Comprehensive Health Benefits

Wellness Benefit

WFH Reimbursement

Employee Development Benefit

Flexibility

Qualifications

• 2+ years experience in email management, user segmentation, and data analytics.
• Experience with enterprise-level email service providers.
• Strong communication and collaboration skills.

Responsibilities

• Develop & manage email & in-app marketing campaigns.
• Work with cross-functional teams to promote new product launches.
• Build and track dashboards to identify performance trends.

Skills

Email management/testing

Data analytics

A/B testing

User segmentation

Attention to detail

Tools

Salesforce Marketing Cloud

Hubspot

Braze

Looker

Tableau

Job description

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the role:

As the Lifecycle Marketing Specialist, you will increase engagement and optimize the user experiences for Borrowell’s members. As a key member of the Revenue and Marketing teams, you will lead marketing efforts for the sales funnel through email, push notifications & in-app notifications.

Responsibilities:

• Develop & manage email & in-app marketing campaigns to improve member onboarding, long-term engagement, and upsell/cross-sell to financial products. This includes end-to-end ownership in copywriting, email template development, journey mapping, deployment & reporting.
• Champion A/B testing and multivariate testing efforts to uncover insights and optimize top-of-funnel performance
• Work with Product, Account Management, Data, Engineering & Design teams to promote new product/feature launches and develop dedicated user segments & journeys for said segments.
• Build and track dashboards to identify performance trends & measure KPIs. Review insights and recommendations with the Lifecycle Team weekly & share external and senior stakeholders on a quarterly basis.

• 2+ years experience in email management/testing, deployment, user segmentation, data analytics, and reporting
• Data & results driven. Relies on funnel & conversion analysis to make all recommendations and content improvements.
• Test-savvy. Experience in running A/B and multivariate tests on content, design, and segmentation to optimize top-of-funnel performance
• Experience with enterprise-level email service providers (Salesforce Marketing Cloud, Hubspot, Braze, etc.)
• Experience with email automation
• Adaptable & able to prioritize amongst multiple ongoing projects
• Knowledge of customer engagement, with experience in email best practices, as well as methods for testing and optimization
• Strong attention to detail & ability to think through complex problems
• Proven success in working with cross-functional teams
• Ability to communicate ideas, collaborate on execution and report on results

Nice to Haves:

• Experience with Looker, Tableau or other data visualization tools
• Experience with Salesforce Marketing Cloud
• Basic understanding of SQL for audience segmentation, AMPscript/ Liquid for personalization
• Experience working in a scale-up environment
• French is an asset

• The Opportunity- join and have a major impact at a growing company that is helping make financial stability possible for everybody
• Comprehensive Health Benefits- medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits- virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up- available to new parents
• Wellness Benefit- $600 annually to spend on whatever brings you joy
• WFH Reimbursement -we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit- annual reimbursements on payments to help your learning
• Givewell Benefit- 1 paid volunteer day a year to give back to the community
• Flexibility- flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings quarterly.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.