Integrated Marketing Manager

OpenTable; Toronto; Hybrid; CAD 105,000 - 124,000; Full time

Job summary

A technology-driven restaurant service company in Toronto is looking for an Integrated Marketing Manager to develop and execute B2B marketing strategies. The role involves collaborating with multiple teams to deliver impactful campaigns that drive engagement and adoption among restaurant partners. Ideal candidates will have 5–7 years of marketing experience in SaaS environments, strong strategic skills, and a collaborative mindset.

Benefits

Work from (almost) anywhere for up to 20 days per year

Company-paid therapy sessions

Annual company-wide week off

Paid parental leave

Generous paid vacation

Access to thousands of on-demand e-learnings

Travel Discounts

Private health and dental insurance

Life and Disability insurance

Qualifications

• 5–7+ years of experience in B2B marketing, ideally within SaaS.
• Proven success in developing and executing marketing strategies.
• Ability to collaborate across teams and influence stakeholders.

Responsibilities

• Develop integrated marketing strategies for restaurant-facing initiatives.
• Translate business objectives into marketing briefs and campaign plans.
• Monitor performance and optimize strategies based on insights.

Skills

Strategic thinking

Creative problem-solving

Communication skills

Project management

Data analysis

Education

Bachelor’s degree or equivalent experience

Job description

Overview

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Role

We’re looking for a strategic, creative, and impact-driven Integrated Marketing Manager to help shape and execute OpenTable’s B2B marketing strategy.

You’ll turn business goals into integrated marketing plans that drive awareness, engagement, and adoption among restaurant partners around the world. You’ll operate at the intersection of strategy, storytelling and execution - bringing together teams across Restaurant Marketing, Product Marketing, Sales, Brand, PR and more to deliver cohesive, results-driven campaigns.

This role is ideal for a B2B marketer who thrives on in a collaborative, fast-moving environment and loves bringing ideas to life that deliver measurable impact.

What You’ll Do

• Develop and lead integrated marketing strategies for key restaurant-facing initiatives — from new product launches to ongoing engagement campaigns
• Translate complex business objectives into clear marketing briefs, cohesive messaging, and compelling campaign plans
• Partner cross-functionally with Product Marketing, Sales, Brand, PR, Analytics, Operations, and B2B channel owners to bring campaigns to market
• Connect channels and audiences across CRM, digital advertising, website, social, events, thought leadership content, and more — ensuring consistency and impact
• Monitor performance and optimize, using insights to refine strategies, inform future campaigns, and drive measurable business results
• Champion collaboration and creativity, helping connect the dots between strategy and execution across teams
• Balance strategy and action — you’ll think big picture, but you’re also comfortable rolling up your sleeves to make things happen

What You’ll Bring

• 5–7+ years of experience in marketing, ideally within B2B SaaS or platform-based businesses
• Proven success developing and executing integrated, cross-channel marketing strategies that drive measurable results
• Strong strategic thinking and creative problem-solving skills, connecting audience insights to business impact
• Demonstrated ability to influence and collaborate across cross-functional teams (Product Marketing, Sales, Brand, Analytics, etc.) to align on priorities and deliver unified campaigns
• A resourceful, self-starter mindset - comfortable managing multiple initiatives and adjusting as priorities shift
• Analytical mindset; experience using data to guide decisions, measure impact, and iterate on campaigns
• Excellent communication and project management skills; able to move work forward with clarity and confidence
• Experience or interest in the restaurant, hospitality, or food industry is a strong plus
• Bachelor’s degree or equivalent experience required

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Focus on your career growth:
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 20 days of paid time off
• Private health and dental insurance
• Life and Disability insurance

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $105,000 - 124,000 CAD.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

Note

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OpenTable, Inc. and its respective subsidiaries (together, ‘OpenTable’, “our/we/us”, or “Company”) will process your personal data in accordance with applicable data protection laws for the purposes described in our privacy notice. As part of the application process OpenTable may share your personal data across our group of companies, subject to our privacy notice and applicable laws. In order to consider you for new positions, OpenTable may keep your personal data for 6 months (within the EU) and 2 years (in all other regions), unless otherwise required by applicable law.

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