Growth Product Marketer

Savvy Talent; Vancouver; Remote; CAD 80,000 - 100,000; Full time

Job summary

A growth-stage company in Vancouver is seeking a Lifecycle Marketing Manager to enhance user retention and feature adoption. This role requires a mix of creativity and analytical skills to manage lifecycle initiatives across email and in-app messaging, directly impacting thousands of users. The ideal candidate has experience in lifecycle marketing and a strong understanding of user retention dynamics. This remote role offers a competitive salary and significant growth potential.

Benefits

2 weeks paid vacation

Annual cash performance bonus

Significant growth potential

Qualifications

• Experience managing lifecycle/CRM marketing in a product-led growth company.
• Strong understanding of user retention, subscription dynamics, and churn prevention.
• Knowledge of email deliverability and segmentation.

Responsibilities

• Own lifecycle marketing campaigns across various channels.
• Plan and execute feature GTM campaigns.
• Analyze lifecycle and retention data to optimize campaigns.

Skills

Lifecycle/CRM marketing experience

User retention knowledge

Excellent copywriting

Email deliverability skills

Data-driven mindset

Adaptability in fast-paced environments

Generalist operator abilities

Self-sufficient and accountable

Ability to translate findings

Job description

Overview

We're looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative; you will be responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated. You are able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance. This is the perfect role for someone that is hungry to make real impact at a growth-stage company. This is a hands-on position where you\'ll be responsible for the full product lifecycle and be able to impact thousands of users.

Key Responsibilities

• Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell
• Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used
• Build churn-prevention and winback flows to improve subscription and marketplace retention
• Write compelling copy for lifecycle touchpoints and feature campaigns
• Segment users and personalize communication to increase activation and long-term engagement
• Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured
• Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement
• Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches
• Analyze lifecycle and retention data to form insights and optimize campaigns
• Report regularly on retention and lifecycle KPIs to the founders
• Speak with users to understand pain points and opportunities for re-engagement
• Plan features or experiments in the product related to retention

Requirements

• Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company
• Strong understanding of user retention levers, subscription dynamics, and churn prevention
• Excellent copywriting skills across email and in-app messaging
• Knowledge of email deliverability, segmentation, and marketing automation tools
• Data-driven mindset with experience running and measuring lifecycle experiments
• Comfortable working in a scrappy, fast-paced environment with limited resources
• Generalist operator who can own strategy, execution, and reporting end-to-end
• Self-sufficient and accountable to deadlines
• Able to translate findings into product changes or new features

Not mandatory, but highly valued

• Personal projects that demonstrate your abilities pertaining to this role
• Previous experience with 2-sided marketplaces

Benefits

• Remote role with possibility to meetup with other Vancouver based team
• $80k-$100k/year (CAD $110,000 - $140,000)
• 2 weeks paid vacation
• Annual cash performance bonus based on the growth and performance of the company
• Significant growth potential in both role and compensation as we continue to scale