Growth Marketing Specialist

Alexa Translations; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading translation service provider is seeking a marketing expert to own demand generation programs and optimize paid media campaigns. You will use your 3-5 years of experience in a high-growth environment to directly impact revenue growth. The ideal candidate is comfortable analyzing performance metrics and executing campaigns to drive results. This position offers comprehensive health benefits and emphasizes team culture and growth opportunities.

Benefits

Comprehensive Health Insurance

Your Birthday Off

6 Personal / Sick Days

Work-Ready Equipment

Learning & Growth Opportunities

Supportive & Collaborative Team Culture

Team Recognition & Action Awards

Employee Referral Program

Qualifications

• 3–5 years' experience in demand generation.
• Experience in a high-growth environment.
• Ability to run B2B programs impacting revenue.

Responsibilities

• Own demand generation programs for revenue.
• Run and optimize paid media campaigns.
• Track KPIs for marketing performance.

Skills

Running paid media campaigns end-to-end

Turning SEO strategies into measurable traffic

Building landing pages

Analytics and attribution knowledge

Account-based marketing strategies

Fluency in English

Tools

Google Ads

SEMrush

HubSpot

Hotjar

Optimizely

Job description

Overview

Job Description

Job Description

IMPORTANT : Candidates must be able to demonstrate a clear and tangible track record of translating marketing spend and SEO efforts directly into qualified pipeline and closed-won revenue.

About Alexa Translations

Alexa Translations provides top-tier translation services to the world’s most prestigious legal, financial, and securities sectors. Thanks to our best-in-class A.I. technology, we deliver unmatched speed and quality. Complementing our tech, our team of highly specialized linguistic experts has built a solid reputation over two decades of award-winning client service. Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. If you are growth-obsessed, comfortable wearing multiple hats, and thrive in the pace and agility of a high-growth tech environment, then we want to hear from you!

What Will You Do?

This role blends strategic thinking with hands-on execution. You’ll set growth strategies, but you’ll also roll up your sleeves and execute campaigns, analyze performance, and make real-time optimizations. You will :

• Own demand generation programs tied to pipeline contribution and revenue
• Develop attribution models and dashboards to prove marketing ROI
• Partner with Sales to improve MQL-to-SQL conversion rates and accelerate deal velocity
• Run and optimize paid media campaigns on LinkedIn Ads, Google Ads, and other channels
• Write ad copy, build campaigns, set budgets, and A / B test creative
• Monitor spend daily and adjust targeting, bids, and messaging to maximize ROAS
• Execute keyword research, site audits, backlink strategies, and content optimization
• Implement AI-driven discovery tactics (AIO, AEO, GEO) to capture visibility in AI-powered search and answer engines
• Build and manage PPC campaigns (keywords, negative keywords, landing page alignment)
• Build and test landing pages in WordPress or other CMS platforms
• Set up and manage CRO tools (Hotjar, Optimizely) to test headlines, forms, and layouts
• Conduct UX audits and recommend improvements to reduce bounce rates and increase conversion
• Design and launch email nurture campaigns in HubSpot or Mailchimp
• Segment leads and apply lead scoring to qualify MQLs
• Support retention and upsell campaigns to maximize LTV
• Design structured growth experiments (hypothesis → test → learn → scale)
• Track KPIs (CAC, LTV, ROAS, funnel conversion, attribution by channel)
• Build weekly dashboards and present insights with actionable next steps
• Explore and test additional growth levers including webinars, ABM, partnerships, content syndication, and industry events

What We Are Looking For – Industry & Background

• Proven ability to run B2B demand generation programs that directly impact pipeline and revenue
• Experience in Legal, Financial, or Securities sectors is a plus, but any background with demonstrated hands-on growth success is welcome
• Experience in a high-growth, execution-heavy environment is highly valued

A Bit About You – You Bring 3–5 Years’ Experience In :

• Running paid media campaigns end-to-end (strategy, setup, optimization, reporting)
• Turning SEO strategies into measurable traffic, leads, and revenue
• Building and testing landing pages, forms, and email campaigns yourself (not just briefing an agency)
• Using analytics and attribution to connect campaigns to pipeline and closed-won revenue
• Designing nurture flows and lifecycle campaigns that improve lead quality
• Applying account-based marketing strategies to high-value targets
• Hands-on experience with growth tools : Google Ads, GA4, Tag Manager, HubSpot, SEMrush, Ahrefs, Hotjar, Optimizely, etc.
• Strong Excel / Sheets or Data Studio skills to build reports and dashboards
• Deep knowledge of evolving search and discovery, including AIO, AEO, and GEO
• Fluency in English; French and / or Spanish an asset

KPIs You’ll Be Measured On

• Marketing-sourced pipeline ($ value, not just leads)
• ROI of campaigns (ROAS, CAC : LTV)
• Funnel conversion rates (MQL → SQL → Opp → Closed Won)
• Contribution to revenue growth quarter-over-quarter

Benefits & Perks You’ll Love :

• Comprehensive Health Insurance : Including complementary therapies and support for your overall well-being.
• Your Birthday Off : We celebrate your special day!
• 6 Personal / Sick Days : Take the time you need for your health or life’s unexpected moments.
• Work-Ready Equipment : Get the tools you need to succeed, provided upon request.
• Remote position.
• Learning & Growth Opportunities : Training and resources tailored to your role and department.
• Supportive & Collaborative Team Culture : Work alongside team members who genuinely have your back.
• Team Recognition & Action Awards : Celebrate wins and contributions in meaningful ways.
• Employee Referral Program : Earn rewards for bringing amazing talent to our team.