Growth Marketing Lead

Medium; Remote; CAD 100,000 - 150,000; Full time

Job summary

A leading AI startup in Nova Scotia is seeking a Growth Manager to own SEO and CRO efforts. This role involves leveraging data-driven insights to enhance user acquisition and conversion strategies, managing comprehensive content and email strategies, and implementing growth experiments. Candidates should have 5+ years in SEO/CRO within competitive B2B sectors, strong analytical skills, and a bachelor's degree in a related field. This position offers a competitive salary of CAD 100k - 150k and various benefits in a remote-first culture.

Benefits

Competitive salary

Performance-based bonuses

Software for Upskilling & Productivity

Remote-first culture

Paid Time Off

Health Insurance

Qualifications

• 5+ years hands-on in SEO and CRO within competitive B2B environments.
• Proven ability to prototype and launch experiments rapidly.
• Strong fundamentals in attribution, funnel analytics, and growth modeling.

Responsibilities

• Lead organic expansion through SEO and CRO strategies.
• Own content strategy and optimize landing pages.
• Design and manage email/CRM flows for user engagement.

Skills

SEO expertise

CRO mastery

Data-driven innovation

Content strategy

Email/CRM management

Growth experimentation

Education

Bachelor’s degree in Marketing, Design, Communications, or equivalent experience

Tools

GA4/PostHog

Ahrefs/SEMrush/GSC

Framer

Zapier

Job description

About Us

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

If building a marketing function from 0 to 1 is your thing, you’re in the right place!

Overview

Lead organic expansion by leveraging deep SEO expertise and CRO mastery to engineer creative, self-sustaining growth loops.

This role demands a data-driven innovator who turns insights into scalable user acquisition, conversion uplift, and retention strategies with rapid execution.

You Will Own

• SEO & Organic Channel Ownership
• Perform comprehensive keyword research, competitive analysis, and topic clustering using Ahrefs, SEMrush, or Google Search Console to drive targeted organic traffic growth.
• Oversee content strategy including on-page optimization, pillar-cluster architectures, publishing cadences, and backlink acquisition through outreach and partnerships.
• Continuously audit and refine technical SEO elements to enhance site authority, crawl efficiency, and long-term search visibility.

• CRO & Full-Funnel Optimization
• Architect and build high-performance landing pages (Framer expertise preferred) with integrated A/B, multivariate testing, and heatmapping to maximize conversion rates across acquisition to retention.
• Dive into behavioral analytics via GA4, PostHog, or similar tools to diagnose drop-offs, optimize user flows, CTAs, forms, and personalization triggers.
• Align SEO-driven traffic with post-click experiences to create seamless, high-converting journeys that reduce friction and boost LTV.
• Craft compelling, SEO-optimized copy for landing pages, long-form content (blogs, guides, case studies), and nurturing assets that convert search intent into revenue.
• Collaborate with product, design, and content teams to maintain unified messaging, GTM positioning, and brand consistency.

• Lifecycle Marketing & Automation
• Design and manage sophisticated email/CRM flows for onboarding, engagement, upsell, winback, and referrals, ensuring top-tier deliverability.
• Implement no-code automations with Zapier, n8n, Make, or equivalent to trigger personalized sequences based on user behavior, product usage, and funnel stage.
• Integrate data layers across CRM, analytics, and product events for real-time nurturing and retargeting.

• Growth Experimentation & Strategy
• Ideate, test, and scale inventive low-cost experiments including co-marketing, affiliate programs, influencer collaborations, community initiatives, and viral referral loops to minimize CAC.
• Validate hypotheses rapidly (idea-to-insight in days) using structured frameworks, prioritizing scalable organic levers.
• Contribute to team processes, documentation, hiring, and knowledge sharing to support sustained scaling.

What Success Looks Like

• Demonstrated impact scaling B2B SaaS from $0 to $1-5M ARR through SEO/CRO, with quantifiable results in organic traffic, CVR improvements, CAC reduction, pipeline velocity, and MRR growth.
• Proven ability to prototype and launch experiments in days, not weeks, often accelerated by AI tools for research, content, and analysis.
• Portfolio of case studies showcasing cross-channel growth loops and measurable business outcomes.

Preferred Skills & Experience

• Bachelor’s degree in Marketing, Design, Communications, or equivalent experience.
• 5+ years hands‑on in SEO and CRO within competitive B2B environments, with a track record of driving organic revenue.
• Proficiency in core tools: GA4/PostHog (analytics), Ahrefs/SEMrush/GSC (SEO), Framer (design), campaign managers/automation platforms.
• Strong fundamentals in attribution, funnel analytics, and growth modeling; comfortable with ambiguity in fast‑paced startups.
• Excellent communication and collaboration abilities in team settings.

Compensation

• The annual salary range for this role is CAD 100k - 150k with performance‑based bonus at the discretion of management.

Benefits

• Competitive salary
• Performance‑based bonuses
• Software for Upskilling & Productivity
• Remote‑first culture
• Work from anywhere
• Paid Time Off
• Health Insurance
• High autonomy, low bureaucracy
• Fast‑track to leadership for high performers
• US HQ Opportunities
• Direct access to founding team
• High visibility, autonomy and ownership

Hiring Process

• Introduction call with Recruiter
• Practical challenge to assess your work quality
• Team Interview
• Final call with Founders
• Offer