Global Brand Strategy Leader

RBC; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading financial institution in Toronto seeks a Senior Manager, Brand Strategy to enhance and execute brand strategy initiatives. This role involves maintaining the RBC brand strategy, collaborating with creative teams, and driving impactful projects. The ideal candidate will have 5-7 years of experience in brand strategy, a passion for consumer insights, and the ability to effectively work across teams to achieve business objectives. The position offers a competitive salary and opportunities for growth within a dynamic environment.

Benefits

Comprehensive Total Rewards Program

Supportive leadership and development opportunities

Dynamic and collaborative team environment

Qualifications

• 5-7 years experience in developing and executing brand strategy.
• Master brief writer passionate about consumer insights.
• Deep expertise in strategic planning and customer insights.

Responsibilities

• Maintain and grow the RBC Brand Strategy globally.
• Lead the integration of the RBC brand strategy across marketing initiatives.
• Drive brand-building projects that enhance awareness and engagement.

Skills

Brand Marketing

Customer Insights

Strategic Planning

Creativity

Market Research

Job description

A leading financial institution in Toronto seeks a Senior Manager, Brand Strategy to enhance and execute brand strategy initiatives. This role involves maintaining the RBC brand strategy, collaborating with creative teams, and driving impactful projects. The ideal candidate will have 5-7 years of experience in brand strategy, a passion for consumer insights, and the ability to effectively work across teams to achieve business objectives. The position offers a competitive salary and opportunities for growth within a dynamic environment.