Event Sales Manager

Hines; Toronto; On-site; CAD 85,000 - 95,000; Full time

Job summary

A leading global real estate firm in Toronto is seeking an experienced Event Sales Manager. This full-time position involves maximizing sales revenue through effective relationship management and strategic marketing. The ideal candidate will have over 8 years of experience in hospitality or venue management and a proven track record in event sales. Competitive compensation ranges from $85,000 to $95,000 plus bonuses. The role requires occasional weekend and evening work to meet event needs.

Benefits

Competitive compensation

Generous vacation packages

Comprehensive training

Qualifications

• 8+ years of relevant industry experience in Hospitality, Venue Management, or Business Administration.
• 5+ years’ experience in event management and promotion.
• High energy, adaptable, and self-directed.

Responsibilities

• Maximize sales revenue by building relationships with customers and vendors.
• Develop and implement a strategic marketing plan for the asset.
• Manage all 3rd party booking queries and consultations.

Skills

Event sales experience

Hospitality

Relationship management

Digital marketing

Communication skills

Job description

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

The successful Event Sales Manager is responsible for maximizing sales revenue by building strong relationships with 3rd party customers, internal and external vendors, and key stakeholders.

This influential leader will be fundamental in recognizing business opportunities to drive overall revenue for CIBC SQUARE including The Park, and its food hall TABLE Fare + Social.

This is a full time position reporting to the Community Engagement Manager. As Event Sales Manager, you will work closely with the Property Management team to develop and implement the strategic marketing plan for the asset. You will focus on 3rd party bookings to drive foot traffic, increase tenant sales, connect with the communities we serve, and elevate the overall brand of CIBC SQUARE. There will be occasional weekend, evening, and holiday work required when events are scheduled.

Marketing - Sales Generation

• Secure business through an initiative-taking, consultative sales approach, utilizing outreach tools and methodologies.
• Collaborate with the Property Management team to develop a comprehensive event sales strategy and marketing collateral aligned with budget allocation.
• Respond to queries and prepare quotes in a timely manner, including those submitted through the website, venue booking systems, or other sources.
• Manage a pipeline of prospects and key industry contacts while proactively seeking new opportunities.

Event Management

• Manage all 3rd party booking queries & consultations.
• Conduct tours of all bookable spaces including TABLE food hall and The Park.
• Issue quotes and manage all 3rd party booking forms.
• Coordinate space configuration requests, security, and janitorial requirements.
• Manage a calendar of events, client invoicing, and post event follow-up with clients.
• Work with the Property Management team to streamline all building wide events.

Relationship Management

• Deliver top-notch service by cultivating and maintaining relationships with customers, venue personnel and various departments.
• Thoroughly research and understand customer history and previous experiences, to create more personalized customer experiences.
• Value people by understanding customers’ needs and goals and responding to their questions, concerns, and challenges.

Qualifications

Minimum Requirement include:

• 8+ years of relevant industry experience in Hospitality, Venue Management, Property Marketing, Public Relations, Business Administration, or Brand and Retail Marketing.
• 5+ years’ experience in event management, strategy, planning, execution, and promotion.
• Event sales experience or exposure.
• High energy, adaptable, and self-directed with a proactive approach.
• Superior communication skills both verbal and written.
• Knowledge of industry best practices.
• Digital marketing experience with the ability to manage social media, SEO, data analytics, and content creation.
• Compensation: $85,000 - $95,000 + Bonus

Competencies (by Core Values)

• Hospitality
• Responsiveness
• Professionalism
• Ideation
• Business Insight
• Collaborative
• Builds Networks
• Plans and Aligns
• Instills Trust
• Demonstrates Self-Awareness

Closing

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines\'s success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024.

¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.