Equipment Sales Representative - General Construction

Finning; Lethbridge; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading construction equipment supplier is seeking an Equipment Sales Representative in Lethbridge, Alberta. In this permanent role, you will be pivotal in driving sales and building relationships within the General Construction industry. The ideal candidate will have over 5 years of sales experience, a solid understanding of construction products, and excellent communication skills. Join us and contribute to a diverse, inclusive team dedicated to delivering innovative solutions and maximizing client success.

Qualifications

• Minimum of 5+ years of proven success managing a sales territory.
• Strong understanding of products and services in the General Construction industry.
• Strong interpersonal and communication skills.

Responsibilities

• Sell equipment, products, and services to end users.
• Achieve targets for revenue growth and profitability.
• Maintain sound long-term relationships with customers.

Skills

Sales experience

Industry knowledge

Interpersonal skills

Organizational skills

Time management

Job description

Company

Finning Canada

Number of Openings

1

Worker Type

Permanent

Position Overview

Join a team where your expertise drives success. As an Equipment Sales Representative for General Construction, you will play a pivotal role in helping customers achieve their goals by delivering innovative solutions and building lasting partnerships. This is more than a sales role—it is an opportunity to represent a trusted brand, uncover new markets, and make a measurable impact on revenue growth. If you are passionate about the construction industry, thrive on creating value for clients, and want to work with world-class Caterpillar products, this position is your chance to excel.

Job Description

Major Job Functions

• Sell equipment, products and services to end users in a specified geographically or demographically defined market.
• Achieve targets for revenue growth and profitability.
• Maintain sound long-term relationships with customers, Caterpillar, internal departments and staff.
• Understand the customers' economic models and proactively develop timely deal strategies.
• Develop and maintain accurate and current client information data utilizing Finning's Sales Support software.
• Provide the best solutions to our customers including marketing of all products.
• Resolve customer product concerns and warranty or goodwill issues.
• Forecast new equipment sales and achieve budget revenue targets for equipment sales.
• Represent the company in an ethical and professional manner.

Experience And Requirements

• Minimum of 5+ years of proven success managing a sales territory, with strong industry knowledge considered a significant asset.
• Solid understanding of products and services in the General Construction industry, including Compact Construction Equipment and Building Construction Products.
• Proven ability to work independently with minimal supervision while thriving in a team environment.
• Strong interpersonal and communication skills to build lasting customer relationships.
• Excellent organizational and time management skills with attention to detail and accuracy.
• Up-to-date knowledge of customer needs, market trends, and Caterpillar products.
• Business acumen with understanding of support systems, credit, and financing processes.
• Ability to resolve product concerns, account disputes, and warranty or goodwill issues effectively.
• Commitment to safety standards and adherence to company procedures.
• Familiarity with internal processes and systems for accurate client data management.

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.