EN - Growth Hacking Marketing Expert

AlleyCorp Nord; Montreal; Remote; CAD 60,000 - 85,000; Part time

Job summary

A consultancy specializing in AI and healthcare is looking for a Growth Hacking Marketing Expert to spearhead digital marketing initiatives. The ideal candidate will have over five years of experience in digital marketing, demonstrating expertise with tools like Google Analytics and WordPress. This remote-first position emphasizes creativity in problem-solving, with a focus on driving measurable growth through innovative strategies and technology integration.

Qualifications

• 5+ years of experience in digital marketing, growth hacking, or related roles.
• Strong proficiency in Google Analytics and LinkedIn analytics.
• Experience with SEO, content marketing, and lead generation strategies.

Responsibilities

• Plan, implement, and optimize comprehensive marketing campaigns.
• Monitor and manage all digital touch points.
• Transform data into compelling insights and actionable recommendations.

Skills

Digital marketing

Growth hacking

Analytical skills

SEO

Project management

Tools

Google Analytics

WordPress.com

LinkedIn Analytics

Job description

AlleyCorp Nord is a boutique consultancy building at the intersection of AI and healthcare. We solve challenging human problems by applying cutting-edge technology and domain understanding.

About the role

We are seeking a results-driven Growth Hacking Marketing Expert to take full ownership of our digital marketing initiatives across our company websites and LinkedIn business presence. This role is perfect for a self-directed marketing professional who thrives on leveraging cutting-edge no-code/low-code tools and AI solutions to drive measurable growth for our service-based business.

Please note this posting is for a short term part time contract opportunity.

Key Responsibilities

Digital Marketing Ownership

• Plan, implement, and optimize comprehensive marketing campaigns across company websites and LinkedIn business platforms
• Integrate engaging content into our WordPress.com site and optimize for SEO and LLMO
• Develop and execute strategic social media campaigns focused on professional networking, B2B engagement, and original organic content
• Monitor and manage all digital touch points to ensure consistent brand messaging and optimal performance

Analytics & Performance Optimization

• Analyze website traffic sources, user behaviour, and campaign performance using Google Analytics and LinkedIn statistics
• Transform data into compelling insights and actionable recommendations for executive stakeholders
• Create presentations that clearly communicate marketing and growth opportunities
• Continuously optimize campaigns based on performance data and market trends

Technology Integration & Innovation

• Leverage no-code, low-code, and AI tools to generate images that align with our content and streamline your processes
• Stay current with emerging marketing technologies and trends
• Automate repetitive marketing tasks to improve efficiency
• Evaluate and integrate new tools that support scalable growth strategies

Strategic Planning & Execution

• Proactively identify growth opportunities and develop forward-thinking marketing strategies that emphasize organic content and thought leadership
• Demonstrate solid project management skills in managing multiple campaigns and communicating with internal stakeholders
• Work independently with minimal supervision while maintaining high standards of quality and accountability
  
• Exercise sound judgment in prioritizing tasks and strategic planning

The ideal profile would have

• 5+ years of experience in digital marketing, growth hacking, or related roles
• Proven track record with marketing strategies for service-based business
• Strong proficiency in Google Analytics, LinkedIn analytics, and social media management (LinkedIn)
• Experience with SEO, LLMO, content marketing, and lead generation strategies
• Experience with WordPress.com content management and integration
• Keen interest in using no-code/low-code marketing tools and AI applications
• Excellent project management skills with ability to handle multiple priorities independently
• Strong analytical and critical thinking abilities
• Strong presentation and communication skills, comfortable presenting to executives
• Self-motivated with strong initiative and a proactive approach to problem-solving

About You

• Strategic Thinking: Ability to think several steps ahead and anticipate market changes
• Creative Problem-Solving: Innovative approach to overcoming marketing challenges
• Data-Driven Decision Making: Comfortable with analytics and performance metrics
• Independent Work Style: Self-directed with strong time management skills
• Adaptability: Comfortable working in fast-paced, evolving environments
• Technical Aptitude: Quick to learn and implement new marketing technologies

Bonus

• Experience driving market share growth in software, AI, or healthcare industries
• Background in B2B marketing and professional services
• Familiarity with marketing automation platforms

What we offer

We are a remote-first company with office space in Montreal. We prefer to hire in Quebec, but we are open to candidates anywhere in the EST±2 time zone in Canada.

AlleyCorp Nord values the diversity of the people it hires and serves. Diversity, for us, means fostering a workplace in which a person's differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize their talents and strengths.

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