Director, Strategic Initiatives and Marketing Planning

Scotiabank; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A major financial institution in Toronto seeks a Director, Strategic Initiatives and Marketing Planning. The successful candidate will lead innovative marketing strategies, utilizing data-driven insights to drive growth and enhance client engagement. Applicants should have 8-10 years of experience in marketing, particularly within retail banking, a strong degree in a relevant field, and exceptional skills in communication and project management. This high-impact role offers the chance to shape strategic priorities and influence marketing outcomes.

Qualifications

• 8-10 years of experience in Marketing and retail banking.
• Proven track record of leading planning processes and campaigns.
• Ability to translate complex analytical findings into clear narratives.

Responsibilities

• Partner with VP, Marketing to execute marketing strategies.
• Spearhead strategic marketing initiatives using data analytics.
• Oversee CB Marketing budget linking investment to outcomes.

Skills

Marketing and retail banking experience

Strong project management skills

Exceptional analytical skills

Interpersonal and communication skills

Customer-centric mindset

Education

Bachelor degree in Data Analytics, Marketing, Engineering, Business

MBA or MSc

Job description

Title: Director, Strategic Initiatives and Marketing Planning

Requisition ID: 243687
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Director, Strategic Initiatives and Marketing Planning is a key member of the Marketing team, contributing to the team’s overall success in supporting the Canadian Bank’s growth and client engagement strategy. Reporting to the VP, Marketing, Canadian Banking (CB), this role drives high-impact, cross-functional marketing initiatives that align with the Canadian Bank’s strategic priorities.

Are you a visionary leader with a passion for driving transformative change? We are seeking a dynamic and forward-thinking Director, Strategic Initiatives and Marketing Planning to join our team! In this pivotal role, you will harness the power of data-driven insights to unlock new avenues of growth to elevate the Bank's performance through exceptional marketing. Collaborating with cross-functional teams and leveraging strong data and insights, you'll identify strategic opportunities to increase revenue and reimagine how we leverage marketing to maximize acquisition and client engagement.

Is this role right for you? In this role, you will be involved in:

• Partner closely with VP, Marketing, Canadian Banking to execute our short- and medium-term marketing strategy, propelling profitability, fostering lasting client relationships, and delivering extraordinary customer experiences.
• Spearhead the identification and development of strategic marketing initiatives, leveraging advanced data analytics and collaborating with diverse stakeholders to tackle critical business challenges head-on.
• Develop communication materials and presentations to report and track progress of CB Marketing outcomes to executive leadership.
• Support change management efforts related to Marketing’s strategic initiatives. Ensure messaging is clear, consistent, and aligned with the Bank’s values and priorities
• Represent Marketing in Canadian Banking and Marketing-wide strategic planning and transformation efforts. Advocate for the function’s priorities and ensure integration intro broader organizational strategies
• Oversee CB Marketing’s budget with an all-Bank lens, linking investment to strategic priorities and expected outcomes
• Partner with internal stakeholders to identify opportunities for innovation, prioritization and operational excellence,
• Lead the planning and execution of CB Marketing Director+ meetings and offsites, as well as team-wide meetings hosted by the VP, CB Marketing.
• Drive engagement and connection within the Global Marketing team. Champion a strong internal culture to deepen employee relationships.

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

• 8-10 years of experience in Marketing and retail banking, with a proven track record of leading planning processes and marketing campaigns that drive measurable outcomes and support strategic priorities
• Post-Secondary Education College or University.
• A trailblazer in driving strategic projects, navigating complexity, and rallying diverse stakeholders toward a common vision.
• Unwavering customer-centric mindset, with the ability to prioritize initiatives based on their potential to drive business value and create unforgettable customer experiences.
• Exceptional interpersonal and communication skills, empowering you to inspire and influence stakeholders at all levels.
• Ability to translate complex analytical findings into clear, concise narratives (and visual presentations) for audiences of all levels (including executives).
• Strong understanding of client segmentation, channel capacity, and distribution models.
• Comfort working in an agile environment
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional analytical, critical thinking, and problem-solving abilities, with a keen eye for detail and accuracy.
• Bachelor degree in Data Analytics, Marketing, Engineering, Business, or a related field. An MBA or MSc is a definite advantage.

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.