Director, Sales - The Market

TIFF; Toronto; Hybrid; CAD 90,000 - 127,000; Full time

Job summary

A prominent cultural organization in Toronto is seeking a Director of Sales for TIFF: The Market. This senior role focuses on designing and executing revenue strategies, managing partnerships, and leading a sales team. The ideal candidate will have extensive experience in revenue strategy and a strong background in cultural organizations. The position offers a competitive salary range of $90k - $127k and requires adaptability for a flexible work schedule.

Qualifications

• 7-10 years in revenue strategy, sponsorship, or sales leadership within cultural/media organizations.
• High-level strategic planning, negotiation, and decision-making under tight deadlines.
• Adaptable to a flexible work schedule including some evenings and weekends.

Responsibilities

• Design and execute revenue strategies for TIFF: The Market.
• Drive earned revenue and manage strategic partnerships.
• Lead and coach a team of Relationship Managers.

Skills

Revenue strategy

Partnership development

Sales leadership

Strategic planning

Negotiation

Education

Bachelor's/Master's degree in Business Administration or related field

Job description

Overview

DIRECTOR SALES - TIFF : THE MARKET

Permanent

Full-time

TIFF - THE MARKET

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film.

TIFF: The Market will expand TIFF’s presence as a global hub for screen-based storytelling and reinforce its role as a global entertainment industry leader. It will connect creators, buyers, and audiences, while elevating Canadian and international talent and fostering collaboration across film, series, and innovative content.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

DIRECTOR SALES - TIFF : THE MARKET

The Director, Market Sales is a senior role responsible for designing, driving, and delivering all revenue-generating strategies for TIFF: The Market. Reporting to the Head of Market, the Director leads the day-to-day commercial strategy and execution while supporting the Head of Market in senior-level negotiations and business growth as it relates to earned and industry partner revenue opportunities.

This strategic and operational role is focused on driving earned revenue, cultivating and managing strategic industry partnerships, and identifying new business opportunities to ensure the Market achieves its financial and reputational goals.

This role oversees Market partnerships, exhibition sales, new business development, and the cultivation of revenue streams that are critical to the Market’s long-term financial sustainability and global positioning. The Director balances strategic vision with operational execution, ensuring revenue models are scalable, partnerships are industry-leading, and sales strategies are fully integrated with programming, marketing, operations, and communications.

RESPONSIBILITIES

Sales & Revenue Generation

• Co-Develop and execute revenue strategies across partnerships, exhibition sales, pass structures, promotional sales, and event-based opportunities.
• Co-design and implementation of pricing and packaging strategies, ensuring offers remain competitive, differentiated, and aligned with client needs.
• Build, manage and drive a robust pipeline of sales (Minimum of $10M) to achieve and exceed annual and multi-year revenue targets.
• Deliver revenue forecasts, integrate projections into TIFF’s broader financing plans, and adjust strategies to maximize performance.
• Set revenue targets, market share goals, and client engagement strategies, ensuring that Relationship Managers have clear direction and measurable outcomes.

Partnership Development & Management

• Support the Head of Market in senior-level negotiations by developing proposals, securing commitments, and managing follow-through.
• Identify, pitch, and secure partnerships with distributors, sales agents, broadcasters, production companies, studios, national promotion bodies, philanthropic funders, and corporate sponsors.
• Steward partnerships to ensure benefit delivery, renewal, and long-term collaboration.

Business Innovation & Growth Strategy

• Manage all major revenue streams associated with the Multi-Year Financial Plan, overseen by the Head of Market.
• Co-develop a multi-year strategic roadmap for revenue growth, in line with Market’s long-term revenue and financial sustainability model.
• Identify, develop and launch new revenue-generating streams, business opportunities and industry trends to expand the Market’s offerings and audience across film, series, and the innovation sectors.
• Integrate sales and revenue planning with programming, marketing and operations strategy to ensure commercial opportunities, sales initiatives are embedded into Market events overall experience.

Reporting & Analytics

• Lead sales reporting, building dashboards and tracking KPIs across partnerships, revenue streams, and pipeline activity directly or through Sales Enablement Team.
• Provide insights to the Head of Market and TIFF leadership on trends, risks, and opportunities in industry and business growth.
• Produce regular performance reports for internal stakeholders and external partners.

Team Leadership & Collaboration

• Lead, coach, and manage a team of Relationship Managers responsible for on-the-ground sales execution, client relationship building, and territory development.
• Oversee the Sales Enablement & Operations team, ensuring Relationship Managers are supported with training, sales tools, performance metrics, and accurate pipeline forecasting.
• Ensure sales operations serve as a central coordination hub, enabling efficient handoffs, consistent processes, and strong cross-functional alignment.
• Work in strategic alignment with the Marketing for Market lead role, ensuring that sales activities are coordinated with broader industry engagement, partner development, and international outreach.
• Act as a visible representative of the Market at key events, fostering relationships and ensuring sponsor and partner satisfaction.

JOB GRADE & SALARY

• Job Grade Salary Range/Annually or Rate of pay : $90k - $127k

TARGET CONTRACT DATES

• 20-October-2025

WORK LOCATION

• Office Location: 350 King Street West, Toronto, ON M5V 3X5
• Weekly in-office requirements:
  • Minimum 2 days (1st November – 30th April)
  • Minimum 3 days (1st May – 31st October)
• Festival Office Requirements: Full Time during Festival

MINIMUM REQUIREMENTS

• Bachelor's/ Master’s degree in Business Administration, or a related field.
• 7-10 years in revenue strategy, partnerships, sponsorship, or sales leadership within cultural, media, or Industry organizations
• Adaptable to a flexible work schedule including some evenings and weekends
• High-level strategic planning, negotiation, and decision-making under tight deadline
• Office-based during planning phases, with extended hours and onsite presence required during market events.
• Regular travel for industry events, client meetings, and partner engagements.

HOW TO SUBMIT & APPLICATION DEADLINE

• All applications must be submitted online through TIFF’s Career Centre.
• Please upload your cover letter and resumé as PDF(s), before the deadline of September 30, 2025

CLOSING

We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.

Candidates must be legally able to work in Canada at this time. TIFF regrets that it is unable to sponsor employment Visas; however, TIFF considers and welcomes individuals on time-limited Visa status for this position. For consideration to those on time-limited Visa status, your Visa must allow you to complete the full contract.

Please send any questions via e-mail only to [e-mail].

TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.

If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at [e-mail]. We strive to provide reasonable accommodations whenever requested.