Director of Demand Generation & Digital Marketing

GrowthBook; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

A fast-rising SaaS company in Toronto is seeking a Director of Demand Generation & Digital Marketing to architect integrated marketing strategies and manage the digital ecosystem. The ideal candidate should have over 5 years in B2B SaaS marketing, proven expertise in demand generation, SEO, and agency management. This is a full-time position, offering a competitive salary where your strategic leadership will directly influence the company's growth trajectory.

Qualifications

• 5+ years in B2B SaaS demand generation, growth, or digital marketing.
• Expertise in SEO, SEM, paid social, CRO, lifecycle automation, and analytics.
• Experienced managing marketing budgets and multiple agency relationships.

Responsibilities

• Design and execute integrated marketing plan for awareness and pipeline.
• Own digital marketing and website performance optimization.
• Manage agencies and budgets for measurable ROI.

Skills

B2B SaaS demand generation

SEO

CRO

Digital marketing

Marketing automation

Analytics

Leadership

Tools

AI marketing tools

CMS

Analytics tools

Job description

Director of Demand Generation & Digital Marketing

Apply for the Director of Demand Generation & Digital Marketing role at GrowthBook

Base pay range 150,000.00 / yr - 200,000.00 / yr

About Us

We’re a Series A SaaS company transforming how teams use data and AI to make smarter decisions. With thousands of free users and accelerating enterprise interest, we’re scaling quickly — and ready to invest in senior marketing leadership that can turn traction into sustained growth.

As one of our first senior marketing hires, you’ll own the strategy, systems, and execution that drive awareness, pipeline, and revenue. You’ll combine creative storytelling with data-driven precision to build a modern, AI‑powered demand engine that connects open source growth with enterprise expansion.

Opportunity

We’re looking for a Director of Demand Generation & Digital Marketing who can both lead strategy and roll up their sleeves. You’ll architect integrated marketing programs that build awareness, convert free users to subscribers, and generate qualified enterprise pipeline. You’ll manage agency partners, own the digital ecosystem, and pioneer next‑generation tactics like Answer Engine Optimization and AI‑driven personalization.

What You’ll Do

Lead the growth and pipeline strategy.

Design and execute the integrated marketing plan spanning SEO, paid, content, social, lifecycle, and community programs.

Develop the roadmap and budget to hit awareness, conversion, and pipeline targets across self‑serve and enterprise motions.

Own marketing performance reporting, pipeline attribution, and channel optimization.

Scale what works — build repeatable playbooks that can later support a growing team.

Own digital marketing and website performance: lead the website strategy and optimization — from content and UX to conversion flow and experimentation.

Drive SEO / AEO visibility across traditional and generative‑AI search surfaces.

Manage digital platforms (CMS, analytics, marketing automation, experimentation tools).

Partner with design and product teams to ensure the site reflects brand, product, and conversion goals.

Manage agencies and budget: own the paid media and ad‑agency budget, direct all external vendors (SEO, performance marketing, creative, content syndication) for accountability and measurable ROI, reallocate spend dynamically based on performance data and strategic priorities.

Build content and lifecycle programs: partner with Product Marketing and CMO to develop narratives, lead creation of guides, webinars, videos, thought‑leadership content aligned to buyer journeys; deploy marketing automation, personalization, and AI content generation to increase speed and relevance.

Cross‑functional leadership: collaborate with Sales and Product to align messaging, campaigns, and funnel analytics; establish KPIs, dashboards, and quarterly growth OKRs.

Mentor future team members and contractors to develop an agile, data‑driven marketing culture.

Who You Are

5+ years in B2B SaaS demand generation, growth, or digital marketing — ideally in a PLG+enterprise hybrid model.

Proven record of scaling awareness and pipeline from SeriesA through SeriesC stages.

Expertise in SEO, SEM, paid social, CRO, lifecycle automation, and analytics.

Experienced managing marketing budgets and multiple agency relationships.

Fluent in AI marketing tools (automation, personalization, content generation, experimentation).

Comfortable balancing strategic leadership with hands‑on execution.

Exceptional communicator who can align execs, data, and creative to drive measurable outcomes.

Why Join Us

You’ll be the architect of a high‑leverage demand engine that defines how we scale. This is a rare opportunity to shape the brand, the budget, and the growth strategy of a fast‑rising SaaS company. You’ll work directly with the CMO and leadership team to accelerate our path to the next funding round — and beyond.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Technology, Information and Internet