Director of Marketing Tech and Digital Data Enablement

Rogers Communications, Inc.; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading telecommunications company is seeking a Marketing Technology Lead to oversee digital data strategies and integrate marketing platforms. This role involves optimizing customer engagement across channels, ensuring data integrity, and leading technical integrations for high-quality execution. The ideal candidate has 8+ years in digital marketing with strong leadership skills, along with expertise in platforms like Salesforce Marketing Cloud and Adobe Campaign. The position is based in Toronto, ON and offers great benefits, including a competitive salary and wellness programs.

Benefits

Competitive salary & annual bonus

Health and dental benefits

Paid time off for volunteering

Employee discounts

Leadership development programs

Qualifications

• 8+ years in digital marketing, marketing technology, CRM, or related fields.
• 5+ years in a leadership role.
• Strong understanding of data privacy regulations.

Responsibilities

• Lead the marketing technology and digital data enablement strategy.
• Manage and optimize email and SMS programs.
• Oversee campaign execution, QA, and reporting.

Skills

Digital marketing

Marketing technology

CRM

Customer data

Digital analytics

Data privacy

Cross-channel activation

Leadership

Tools

Salesforce Marketing Cloud

Adobe Campaign Classic

Customer Data Platform

OneTrust

Adobe Workfront

Jira

Job description

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Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:

Who we’re looking for:

Reporting to the Vice President, eCommerce, Digital Experience & Analytics, you will lead the marketing technology and digital data enablement strategy across all customer engagement channels. You will oversee the integration, optimization, and governance of marketing platforms - including Adobe Campaign Classic, Salesforce Marketing Cloud, the Customer Data Platform, OneTrust, Branch.io, and workflow tools such as Workfront and Jira - ensuring they work together seamlessly to support personalized, measurable, and compliant experiences. Your leadership will unify marketing technology, customer data, and analytics to enable high‑quality execution across email, SMS, and digital touchpoints while advancing data integrity, operational efficiency, and continuous optimization. If you are a hands‑on, technically adept leader with deep expertise in digital data, personalization and content platforms, you’ll thrive in this role.

What you’ll do:

• Lead and actively manage the MarTech ecosystem, including:
  • Email and SMS platforms (Salesforce Marketing Cloud, Adobe Campaign Classic)
  • Link management and deep linking (Branch.io)
  • Consent and privacy management (OneTrust)
  • Customer Data Platform (CDP) for audience unification and activation
  • Marketing campaign workflow tools (Workfront, Jira)
  • Oversee technical integrations between marketing, CRM, CDP, and analytics environments to ensure clean, real-time data exchange.
  • Partner with IT and analytics to maintain system stability, data accuracy, and cross-channel reporting.
• Manage and optimize email and SMS programs, including delivery performance, audience segmentation, and personalization strategies.
• Oversee campaign execution, QA, and reporting to ensure optimal deliverability, engagement, and compliance.
• Continuously refine send strategies, cadence, and targeting using A/B testing, automation, and audience insights from the CDP.
• Collaborate with marketing and creative teams to align channel strategies with business objectives.
• Customer Data & Enablement:
  • Own and govern the marketable base, ensuring segmentation precision, consent compliance, and readiness for marketing activation.
  • Oversee CDP data flows, ensuring accurate identity resolution, real-time event ingestion, and seamless activation to downstream platforms (ACC, SFMC).
  • Partner with data and analytics teams to maintain transparency in tracking, attribution, and performance reporting.
• Lead governance for tagging and analytics via GTM, Adobe Launch, or Tealium to ensure accurate event tracking across website and mobile app.
• Collaborate with analytics to align campaign tagging and reporting structures with GA4, Adobe Analytics, or equivalent.
• Manage Branch.io to ensure accurate attribution and smooth cross-channel experiences between app and web.
• Governance, Compliance & Data Privacy:
  • Manage OneTrust implementation for consent and preference management, cookie compliance, and regulatory adherence (GDPR, CASL, CCPA).
  • Define and maintain documentation for marketing data governance, tagging specifications, and compliance standards.
  • Partner with Legal and Data Privacy teams to ensure all communications respect consent and data handling requirements.
• Cross-Functional Leadership & Optimization:
  • Build strong partnerships across Marketing, IT, Analytics, and Legal to align technology and compliance strategies.
  • Drive ongoing optimization and automation efforts across the MarTech stack to enhance campaign speed, targeting accuracy, and data reliability.
  • Serve as the key enabler between technical and marketing teams — translating business goals into actionable system configurations and data flows.

What you bring:

• +8 years in digital marketing, marketing technology, CRM, customer data, digital analytics, or related fields
• +5 years in a leadership role overseeing digital, data, or MarTech teams
• Proven track record leading complex marketing technology ecosystems and cross functional delivery
• Experience translating business goals into technical solutions, data flows, and scalable operations
• Hands on experience with Salesforce Marketing Cloud (SFMC), Adobe Campaign Classic (ACC), Customer Data Platforms (CDP) including identity resolution, real time ingestion, profile unification, and activation, OneTrust (consent & privacy operations) and Adobe Workfront / Jira (workflow & campaign management)
• Strong understanding of API based integrations across MarTech, CRM, web/app analytics, and data warehouse/CDP environments
• Proficiency with analytics & tagging tools (e.g., GA4, Adobe Analytics, Tealium, Adobe Launch, GTM) including tagging framework design, data governance, and data quality assurance
• Experience with segmentation, audience building, personalization strategy, and cross channel activation.
• Strong understanding of CASL, GDPR, CCPA, and consent driven marketing requirements
• Understanding of customer identity frameworks, event architecture, and omnichannel data flows
• Ability to partner with digital product, engineering, and IT teams on data transformations, QA automation, observability, and real time/batch integrations
• Strong stakeholder management, communication, and influence skills
• Proven experience leading teams in fast paced, complex environments with multi platform execution and cross channel alignment

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule:Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location:1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Technology & Information Technology
Requisition ID: 331509

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes:Technology

Location: Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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