Director, Business Analytics

fama PR (now Marketbridge); Remote; CAD 100,000 - 135,000; Full time

Job summary

A leading integrated marketing firm is looking for a Director of Business Analytics to lead client engagements and translate complex marketing data into actionable insights. The role requires over 8 years of experience in marketing analytics with proficiency in tools like GA4 and Salesforce. Ideal candidates will possess strong storytelling skills and the ability to communicate effectively with senior stakeholders. This remote position requires work during EST hours and offers a competitive salary ranging from $100,000 to $135,000 CAD.

Benefits

Flexible PTO

Comprehensive medical benefits

Professional development fund

Company-provided laptop

Qualifications

• 8+ years of experience in marketing analytics or business analytics, ideally in an agency environment.
• Strong understanding of B2B marketing and measurement.
• Exceptional communication and storytelling skills.

Responsibilities

• Act as a senior advisor explaining marketing performance.
• Develop measurement frameworks aligned with business objectives.
• Translate complex data into narratives and client-ready recommendations.
• Guide clients through reporting needs and interpretation of results.
• Manage team assignments and support analytics talent development.

Skills

Marketing analytics

Business analytics

Storytelling

Multi-channel marketing

Communication skills

Education

8+ years of marketing analytics experience

Tools

GA4

Google Ads

HubSpot

Salesforce

Job description

This is a remote role, required to work in EST hours.

Who We Are

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem‑solving, and technological know‑how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C., London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN.

Who We’re Looking For

Marketbridge is seeking a Director, Business Analytics to lead how marketing results are defined, interpreted, and communicated across integrated B2B programs. This role is client‑facing and advisory in nature. You will help senior stakeholders understand what is working, why it is working, and what to do next. Success in this role requires strong storytelling skills and the ability to translate complex analytics and technology into clear, business‑relevant insights for non‑technical audiences. You will partner closely with Demand Strategy, Media, and Client teams to establish measurement frameworks, guide optimization, and ensure reporting tells a cohesive, credible story across channels and platforms. Your work will connect marketing activity to business impact.

Key Responsibilities

• Act as a senior, trusted advisor to clients, clearly explaining marketing performance, insights, and recommendations
• Develop measurement frameworks aligned to campaign and business objectives
• Translate complex data into clear narratives, executive summaries, and client‑ready recommendations
• Partner with Demand Strategy and Media teams to inform planning and optimization decisions
• Establish and maintain KPI definitions, benchmarks, and reporting standards
• Collaborate with channel and technical teams to validate tracking, data availability, and limitations
• Guide clients through reporting needs, priorities, and interpretation of results
• Lead performance readouts, retrospectives, and ongoing optimization discussions
• Manage team assignments and support the development of analytics talent

Qualifications

• 8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
• Strong understanding of multi‑channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
• Extensive knowledge of ABM campaign measurement frameworks and success metrics
• Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences
• Experience working with platforms such as GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
• Ability to explain analytics, technology, and performance drivers to non‑technical stakeholders
• Experience partnering cross‑functionally with strategy, media, data, and client teams
• People leadership experience and comfort balancing multiple client engagements

Our Culture

Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market. At Marketbridge, you’ll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you’ll gain hands‑on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill‑building workshops, and leadership guidance. Our inclusive environment values each individual’s voice, fostering genuine connections and a sense of belonging. Here, you won’t just watch the industry evolve—you’ll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.

Benefits & Perks

• 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long‑term disability, and AD&D coverage for extra peace of mind.
• 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• 💻 Tech & Perks – Company‑provided laptop & accessories, monthly Wi‑Fi & cell stipend, and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $100,000 – $135,000 CAD.