Digital Messaging Specialist

Loblaw Companies Limited; Toronto; On-site; CAD 55,000 - 80,000; Full time

Job summary

A leading company in eCommerce seeks a Digital Messaging Specialist to enhance customer communication through innovative campaigns. The role involves working with digital platforms to develop email and SMS content and optimize marketing journeys, requiring a blend of technical and marketing skills in a fast-paced environment.

Benefits

Collaborative work environment

Opportunities for professional development

Diversity and inclusion initiatives

Qualifications

• 2-4 years of Marketing or related experience, preferably in retail or eCommerce.
• 1-2 years of HTML/Email development experience.
• Intermediate knowledge of HTML, Jinja, and AMP scripting.

Responsibilities

• Manage technical development and implementation of 1:1 communication campaigns.
• Code and deploy emails using Salesforce Marketing Cloud and MoEngage.
• Prepare data for campaign deployment and perform quality assurance.

Skills

HTML

AMPscript

Jinja

Data analysis

Email marketing

Quality assurance

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

MoEngage

Adobe Photoshop

Job description

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

*Note: This is a 12 month contractor role with opportunity for renewal. 4 days on-site per week.

The impact you’ll make

The Digital Messaging Specialist will support the manager with technical development and implementation of 1:1 communication campaigns, automated workflows and marketing journeys for PC Optimum. The Digital Messaging Specialist will manage campaigns, data preparation, deployment and analysis of email and push campaigns. The majority of the Digital Messaging Specialist’s time will be spent working within digital messaging platforms (primarily Salesforce Marketing Cloud and MoEngage) and will apply HTML, AMPscript, Jinja and SQL skills to code and deploy emails, and maintain onboarding journeys in email, SMS and push channels.

What You'll Do:

• Coordinate with marketing team and digital agency for ad-hoc and automated marketing programs; support marketing team with development of campaigns and technical build strategy
• Code, develop and deploy emails within Salesforce Marketing Cloud and MoEngage
• Use HTML, Jinja and AMPscript to build and maintain email templates and/or content blocks; build custom emails
• Use HTML, Jinja and AMPscript to optimize and/or create new tests within journeys (including new control/test content modules, decision splits, cadence)
• Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis
• Use campaign quality assurance skills and deployment checklists to ensure campaigns are deployed error-free
• Reporting and Analysis – Insights for Test / Learn / Iterate:
• Support the Manager to build automated reports that will drive lifecycle marketing insights and optimizations and inform testing strategies
• Support the Manager to maintain ESP database(s); data pipeline(s); content library(ies) including email templates; automated Journeys (lifecycle and behaviour-triggered digital messaging); ensure Journey and automation uptime with logs and audits

What You'll Bring:

• 2-4 years Marketing or related experience, preferably at a retail or ecommerce company
• 1-2 years of relevant HTML/Email development work experience.
• Intermediate knowledge of HTML, CSS, Jinja and AMP scripting (or equivalent logic language).
• Experience coding and testing mobile responsive designs.
• Proficient in Adobe programs such as Photoshop
• Self-starter, positive attitude, strategic thinker, analytical mindset
• Desire to build technical digital marketing skills specifically for email, push and SMS campaigns.
• Highly organized, able to prioritize multiple projects and stakeholders, and work effectively and independently in a fast-paced environment
• Excellent verbal and written communication skills.
• In this role you will build proficiency in the following areas - any current experience is an asset:
• Salesforce Marketing Cloud and/or campaign management
• SQL and/or analytics platforms
• Experience testing templates using tools such as Litmus

How You’ll Succeed:

At Loblaw Digital, we seek great people to continually strengthen our culture.We believe great people model our values, are authentic, build trust and make connections.

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Non-Payroll Contractor

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

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