Digital Marketing Strategist

Acro Commerce; Remote; CAD 70,000 - 110,000; Full time

Job summary

A digital marketing firm based in Canada is seeking a skilled Digital Marketing Strategist to enhance B2B lead generation through data-driven LinkedIn and CTV campaigns. This role involves executing comprehensive media campaigns, analyzing performance, and collaborating with a creative team to drive revenue growth. The ideal candidate will possess over 10 years of experience in managing LinkedIn campaigns and a strong analytical skill set to improve conversion rates. This position offers remote work flexibility and opportunities for professional development.

Benefits

Flexible start times

Health and wellness stipend

Professional development opportunities

Qualifications

• 10+ years of hands-on experience managing B2B paid LinkedIn campaigns.
• Proven track record of generating qualified leads and driving revenue growth through LinkedIn.
• Deep understanding of LinkedIn’s platform, advertising, organic content and community engagement.

Responsibilities

• Create and execute full-funnel digital media campaigns aligned with sales objectives.
• Analyze campaign performance and identify trends to inform decision making.
• Collaborate with copywriters and designers to build best-in-class digital ads.

Skills

Managing B2B paid LinkedIn campaigns

Generating qualified leads

LinkedIn Campaign Manager

Data analysis

Campaign optimization

Social media advertising

Conversion rate optimization

Communication skills

Strategic thinking

Problem-solving

Tools

Excel

Marketing automation tools

Job description

Acro Commerce is looking for a skilled Digital Marketing Strategist to drive qualified leads and conversions through data‑driven LinkedIn and connected TV (CTV) campaigns. The role reports to the Director of Marketing and is an integral part of a small, agile team focused on B2B lead generation and revenue growth.

Responsibilities

• Create and execute full‑funnel digital media campaigns aligned with sales objectives.
• Build, launch, optimize and maintain demand generation campaigns predominantly on LinkedIn.
• Develop and launch CTV campaigns using data‑driven insights to target qualified audiences.
• Perform A/B testing and optimization to improve conversion rates.
• Analyze campaign performance, identify trends and use data to inform decision making.
• Produce weekly and monthly reports covering all paid media channels and performance data.
• Collaborate with copywriters and designers to build best‑in‑class digital ads.
• Coordinate with internal and external partners to provide insights and recommendations that improve strategy and performance.
• Stay up‑to‑date on the latest LinkedIn algorithm updates, best practices and emerging B2B digital marketing trends.
• Maintain knowledge of industry best practices and new technologies, making recommendations of new partners, software, techniques and tactics with relevant stakeholders.

Qualifications

• 10+ years of hands‑on experience managing B2B paid LinkedIn campaigns.
• Proven track record of generating qualified leads and driving revenue growth through LinkedIn.
• Deep understanding of LinkedIn’s platform, advertising, organic content and community engagement.
• Expertise in LinkedIn Campaign Manager and marketing automation tools.
• Deep knowledge of the CTV ecosystem, platforms, ad formats, targeting capabilities and measurement solutions.
• Experience in paid social and paid search platform operations and media buying including retargeting, A/B testing and conversion optimization.
• Strong capability in designing and executing results‑based performance media campaigns.
• Understanding of best practices for landing pages, SEO optimization and website tagging.
• Excellent analytical skills – proficient with Excel, VLOOKUP, pivot tables and chart creation.
• Strong communication skills and ability to distill complex data into actionable insights.
• Strong strategic thinking, ownership over campaigns, attention to detail and proactive problem‑solving.

Benefits

• Flex start times and earned days off with flexible scheduling options.
• Remote work flexibility; legal requirements to work within Canada apply.
• Office perks – snacks, coffee, and light office refreshments at the Kelowna HQ.
• Quarterly team events and virtual happy hours.
• Professional development opportunities and a competitive remuneration structure.
• Health and wellness stipend and employee stipend account for hardware, software and training.
• Culture of collaboration, learning and a fun workplace environment.

Salary Range

Expected salary range for candidates residing in Canada is between $70,000 and $110,000 CAD. Actual compensation may vary based on skills, experience and location.