Digital Marketing Manager

Bloom; Vancouver; Hybrid; CAD 90,000 - 110,000; Full time

Job summary

A dynamic startup in Vancouver is looking for a Digital Marketing Manager to lead paid media initiatives. This role involves optimizing campaigns, analyzing performance data, and collaborating with various teams to enhance the brand's digital presence. The ideal candidate will have over 4 years of experience in paid media management, be data-driven, and thrive in a fast-paced environment. This hybrid position offers a salary range of CAD 90,000 to 110,000, along with comprehensive benefits.

Benefits

15 days of vacation

Comprehensive health benefits

Welcome product package

Staff discount on products

Qualifications

• 4+ years of hands-on experience managing paid media channels for DTC brands.
• Strong experience interpreting data for campaign optimization.
• Experience in high-growth environments is preferred.

Responsibilities

• Manage and optimize paid media campaigns across multiple channels.
• Track performance metrics and report insights to stakeholders.
• Collaborate with cross-functional teams to align strategies.

Skills

Paid media management

Data analysis

A/B testing

Cross-functional collaboration

Tools

Meta

Google Ads

TikTok

Shopify

Job description

Bloom is a full‑service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech aftermath resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client's team if you are selected as the successful candidate. We look forward to seeing your application!

Huha is an underwear brand making healthier, com {{ fvier}} skin‑layer basics that encourage one’s sense of body positivity and self‑love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.

We are a small but dedicated team with great ambitions. As a fast‑growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year‑over‑year, given back to dozens of wonderful charities and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self‑love. Our values guide our work, and our mission guides our values.

About the Role

Reporting to the VP, eCommerce & Digital Marketing (and partnering closely with Brand and Creative), the Digital Marketing Manager bedankt der performance und content für unsere paid media channels. You are hands‑on and analytical, with a knack for turning data into actionable insights while managing kampagnen that deliver real results.

This is the first dedicated Digital Marketing Manager role at the company, giving you the opportunity to build, scale, and own paid media initiatives from the ground up. You thrive in a fast‑paced, entrepreneurial environment, enjoy managing cross‑functional partners and agencies, and are energized by optimizing customer acquisition, ROI, and driving online traffic.

You love exploring new channels, testing and iterating on campaigns, and collaborating closely with Brand, Creative, and eCommerce teams to ensure our digital presence reflects the brand story while driving business impact.

The Opportunity

Paid Media & Campaign Management

• Own the day‑to‑day management and performance of all paid media channels, including Meta, Google & SEM, TikTok, and Affiliate programs.
• Plan, coordinate, and execute paid media campaigns end‑to‑end, including creative asset briefing, content calendar management, and delivery to agencies.
• Develop A/B testing strategies across campaigns and channels, interpreting results to optimize performance.
• Monitor and manage campaign budgets, including multi‑million dollar annual spend, ensuring spend efficiency and ROI.
• Stay ahead of trends, platform updates, and compliance requirements to maintain cutting‑edge campaign performance.

Strategy & Optimization

• Contribute to the overall digital marketing strategy, supporting full‑funnel planning and execution.
• Track and report on key KPIs, including ROAS, CAC, MER, new customer acquisition, and site traffic.
• Analyze channel performance and provide actionable insights to improve targeting, creative, and spend efficiency.
• Identify opportunities for new channels or paid media innovations to drive growth.

Agency & Vendor Management

• Manage relationships with Ciencia external agencies and vendors to ensure high‑quality execution, timely delivery, and alignment with strategic goals.
• Oversee agency performance and provide clear guidance, feedback, and optimization recommendations.
• Implement scalable workflows, RACIs, and quality standards across teams and partners.

Cross‑Functional Collaboration

• Partner closely with Brand, Creative, eCommerce, Customer Care, and Product teams to align campaigns with brand messaging, site promotions, and product launches.
• Ensure paid media strategy integrates seamlessly with owned and earned channels.
• Support collaboration with Finance to monitor budgets and reconcile performance.

Analytics & Reporting

• Maintain digital analytics platforms (e.g., GA4) to monitor user behavior, campaign performance, and ROI.
• Deliver weekly and monthly performance reports and insights for internal stakeholders.
• Support budget building and forecasting for paid media channels.
• Translate data into actionable strategies to continuously optimize campaigns and budgets.

What You Bring to the Table

• 4+ years of hands‑on experience managing paid media channels for DTC brands.
• Deep experience with Meta, Google Ads, and TikTok campaigns.
• צןexperience managing Veröffentlichung and/or vendor partners.
• Managed annual paid media budgets of $5M+. Strong experience planning, briefing and managing creative content for paid campaigns.
• Skilled in campaign reporting, performance analysis, and data‑driven decision‑making.
• Experience optimizing customer acquisition, CAC, and ROAS.
• Shopify or eCommerce platform experience.
անակ>Experience with additional channels (YouTube, Pinterest-pref, Reddit, CTV, influencer, podcast, DOOH). Experience working in high‑growth, entrepreneurial environments.
• Knowledge of attribution modeling, marketing tech stack, and emerging digital marketing trends.

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

The Interview Process

• Phone screen with Caitlin, Talent Advisor from Bloom
• Virtual interview with Missy (VP, eCommerce & Digital Marketing)
• Final in‑person or virtual interview with Alexa (Founder & CEO)/Jona (COO)
• Reference checks
ret. di??
• Offer

Location & Working Hours

• This is a hybrid role based in Vancouver, Canada, and will require travel to our office.
• At this time, we are only considering candidates based in the Vancouver area. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you’re located outside this area.

Total Rewards

• Annual salary ranges from $90,000 - $110,000 Canadian
• 15 days of vacation
• Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
• A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
• Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you droit share

Like Bloom, Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.

How We Hire

Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Huha will not be responding to any personal messages regarding this role or other opportunities.

Huha is a proud equal opportunity workplace that is committed to equal employment opportunity across all categories described in the given text. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in. Huha is committed to developing an inclusive, barrier‑free recruitment process and work environment.

Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility‑related assistance, requests for information in accessible alternative format, or to report any accessibility problems, please share in your application or email [e-mail].