Digital Marketing, Lead, Paid/CRM

Interac; Toronto; On-site; CAD 100,000 - 120,000; Full time

Job summary

A leading financial services company in Toronto seeks a Digital Marketing Lead for Paid/CRM to shape go-to-market programs via digital channels. This role demands over 10 years in digital marketing, focusing on CRM and media. Applicants should have experience with Salesforce and managing media agencies. The position promotes innovative marketing strategies and offers a collaborative environment. Join us to make a lasting impact in the digital economy.

Benefits

Performance-driven compensation

Multiple benefits and perks

Investment in education and development

Qualifications

• 10+ years of experience in digital marketing with deep expertise in CRM, paid media, and marketing technology.
• Demonstrated ability to lead cross-functional marketing programs in complex environments.
• Hands-on experience with Salesforce Marketing Cloud or equivalent.
• Proven success managing media agency relationships and campaigns.

Responsibilities

• Translate product marketing strategies into CRM and media campaigns.
• Act as a strategic partner to Product Marketing in campaign planning.
• Support development of lifecycle marketing programs across Salesforce Marketing Cloud.
• Manage agency partners for media performance across digital channels.
• Champion the use of AI and advanced Mar-tech tools across campaigns.

Skills

Digital Marketing

CRM expertise

Media Performance Management

Cross-Functional Leadership

AI and Marketing Automation

Tools

Salesforce Marketing Cloud

Job description

Digital Marketing, Lead, Paid/CRM

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real‑time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high‑performance application developers? We want to hear from you.

We’re building a high‑performing, next‑generation digital marketing function to support our evolving business. As Digital Marketing, Lead, Paid/CRM, you will play a pivotal role in shaping and executing how we activate go‑to‑market programs through paid and owned digital channels. You’ll sit at the heart of our Digital Marketing Centre of Excellence, working hand‑in‑hand with Product Marketing leaders to turn strategy into action—and results—across paid media and CRM.

You will partner with marketing teams to lead planning and execution, manage agency and platform relationships, and own our CRM operations. You’ll also guide the broader team on digital best practices and the application of AI and automation, helping to establish a marketing function that is modern, measurable, and forward‑looking.

You’ll be responsible for:

Campaign Strategy & Execution:

• Translate product marketing strategies into integrated CRM and media campaigns that drive acquisition, engagement, and retention for B2B and B2C audiences.
• Help define the channel mix strategy across paid and owned channels to drive revenue and pipeline generation.
• Define success metrics and measurement plans in partnership with analytics and Product Marketing teams.

Cross‑Functional Partnership:

• Act as a strategic partner to Product Marketing, guiding them through campaign planning, media activation, and CRM design.
• Collaborate with internal stakeholders, agencies, and Mar‑tech teams to enable seamless campaign execution.
• Represent the CRM and media perspective in integrated marketing planning and roadmap conversations.

CRM & Lifecycle Leadership:

• Support the development of lifecycle marketing programs across Salesforce Marketing Cloud.
• Help define segmentation, personalization, and trigger logic based on customer insights.
• In partnership with Product Marketing, ensure CRM performance is optimized across journeys, creative, and messaging.

Paid Media Oversight:

• Manage agency partners to deliver efficient and effective media performance across paid search, social, programmatic, and other digital channels.
• Drive media innovation, including testing of new formats, platforms, and audience strategies.
• Evaluate performance continuously and iterate campaigns to improve ROI and customer value.

Technology & Capability Building:

• Champion the use of AI, automation, and advanced Mar‑tech tools across campaigns.
• Source and manage CRM tools and platforms in collaboration with IT/Martech teams.
• Develop toolkits, playbooks, and training to scale best practices across the team.

You bring:

• 10+ years of experience in digital marketing with deep expertise in CRM, paid media, and marketing technology.
• Demonstrated ability to lead cross‑functional marketing programs in complex, matrixed environments.
• Hands‑on experience with Salesforce Marketing Cloud or equivalent CRM platform.
• Proven success managing media agency relationships and digital performance campaigns.
• Strategic mindset with strong executional discipline; thrives on both thinking and doing.
• Knowledge of AI and marketing automation tools and their practical application.
• Experiencein payments, financial services, fintech, or regulated industries is a strong asset.
• Eligibility to work for Interac Corp. in Canada in a full‑time capacity.

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

• Canadian criminal record check;
• Public safety verification;
• Canadian ID cross‑check;
• 5‑year employment verification;
• Education verification; and
• If applicable, Credit Inquiry and Social Media Check

How we work

We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

Connection

You’re surrounded by talented people every day who are driven by their passion of a common goal.

Core Values

They define us. Living them helps us be the best at what we do.

Compensation & Benefits

Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education

To ensure you are the best at what you do we invest in you.