Digital Fundraising Manager (Contract)

Canadian Cancer Society; Halifax; Hybrid; CAD 64,000 - 96,000; Full time

Job summary

A national health organization is seeking a Digital Fundraising Manager to enhance revenue through strategic digital solicitation campaigns. This role involves creating data-driven plans, managing email marketing strategies, and collaborating with internal teams to optimize donor engagement. A Bachelor's degree and over 5 years of relevant experience are essential. Join us in making a significant impact on cancer care in Canada.

Benefits

Competitive salary

Paid parental leave

Family sick time

Health insurance

Qualifications

• Degree in business, marketing, communications or similar field
• 5+ years of extensive job-related experience
• Experience and knowledge of Salesforce, Marketing Cloud
• Experience creating impactful and measurable A/B tests in an organizational setting
• Experience working with predictive tools, like Dataro
• Experience with Fundraise Up, Luminate Online, or similar platforms
• Proven ability to develop and execute strategic email marketing plans
• Experience with GA4 and Looker Studio, including strategic planning and revenue forecasting
• Ability to manage external agency partners, including providing briefings
• Up to date with trends in email, SMS planning and vendor management
• Effective cross-functional collaborator who approaches all initiatives through the lens of shared organizational success
• Innovative thinker who looks for new opportunities to test and learn to drive the organization forward
• Growth mindset; constantly assessing optimizations of existing tactics and strategies while also looking forward for new opportunities for growth
• English is required, French/Bilingualism (French/English) is an asset

Responsibilities

• Responsible for the end-to-end strategic planning and execution of digital solicitation campaigns
• Develop data-driven plans and refine audience segmentation
• Collaborate cross-functionally to implement predictive targeting tools
• Author the annual email communications strategy and fulfill the e-solicitation calendar
• Create succinct agency/internal service briefs to clearly communicate the key goals of campaigns
• Ensure emails comply with industry standards, privacy policies, and are mobile friendly
• Stay apprised of updates in email & SMS communications space and identify testing opportunities

Job description

Overview

Job Title: Digital Fundraising Manager

Location: Ottawa, ON; Halifax, NS; Vancouver, BC; Calgary, AB. (Detailed office location information can be found by visiting the CCS contact page.)

Work Model: Hybrid Work Model

Salary Band: 6 ($64,000 - $96,000 CAD)

(Full-Time Contract Position with estimated end date of April 2027)

HELP SHAPE THE FUTURE OF CANCER CARE IN CANADA

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by all type of cancer, across Canada. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

MAKING AN IMPACT

Reporting to the Director, the Digital Fundraising Manager is responsible for the end-to-end strategic planning, assessment, vision (current to future), and execution, of the Mass Marketing team’s revenue driving emails, moving us towards a predictive and automated integrated multi-channel approach to digital solicitation communications. Responsible for strategizing, assessing, and executing email and multi-channel solicitation campaigns, this role drives donor engagement and revenue growth. The manager develops data-driven plans, refines audience segmentation, and collaborates cross-functionally to implement predictive targeting tools while leveraging platforms like GA4 and Salesforce. By optimizing campaign strategies and embracing new digital technologies, this position ensures impactful communication tailored to donor profiles, fostering CCS’s mission to create a healthier future for all.

WHAT YOU’LL BE DOING

1. Offer Strategy

• Use expertise in digital and segment analytics to perform in-depth portfolio assessment, to glean insights and inform strategic planning for email communications
• Assess the segment contact strategy to find inefficiencies and shape an updated, impactful approach for segment e-marketing communications, collaborating with internal teams to leverage ML / AI predictive targeting tools
• Author the annual email communications strategy and fulfill the e-solicitation calendar by leveraging full email and segment performance, establishing primary KPIs and secondary KPIs to establish a framework for success
• Pilot “abandoned cart” recovery testing drip-campaign capacity with Fundraise Up
• In collaboration with Donor Communications, establish leads onboarding journey and in-year conversion opportunities that culminate in new revenue opportunities
• Work with internal teams to automate reporting for email marketing campaigns and results, regularly communicating performance with key stakeholders
• Define and continually refine key performance metrics to measure overall email marketing campaign effectiveness, make suggestions for improvements, and establish best practices
• Develop the strategic approach to optimize existing tier-one calendar and refine tier-three and tier-two campaigns strategies by collaborating cross functionally with subject matter experts

2. Content development & Deployment Oversight

• Create succinct agency / internal service briefs to clearly communicate the key goals and requirements of email / multi-channel campaigns
• Work with internal stakeholders to ensure e-campaign requirements are reflected in creative content, collaborating with agency and internal partners to reach alignment
• Ensure the email calendar is aligned with key deployment dates and features clean formatting to support communication goals
• Ensure emails comply with industry standards and privacy policies, mobile friendly and CASL compliant

3. A / B Testing & Innovation

• Stay apprised of updates in the email & SMS communications space, identifying potential new testing opportunities with internal partners for assessment
• Work cross-functionally to collaborate on test-and-learn strategies to expand email / SMS performance and identify key opportunities for growth
• Develop testing roadmap and hypotheses, create experimental designs, and implement A / B tests or multi variations to grow revenue
• Exercise flexibility by quickly interpreting test results, refining tactics / strategies to improve real-time results during campaign periods
• Create and maintain an A / B test repository that documents the results of tests and acts as a reference for the larger team
• Champion CCS as a hero in the face of cancer
• Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality
• Other duties as assigned

Qualifications

• Degree in business, marketing, communications or similar field
• 5+ years of extensive job-related experience
• Experience and knowledge of Salesforce, Marketing Cloud
• Experience creating impactful and measurable A / B tests in an organizational setting
• Experience working with predicative tools, like Dataro
• Experience with Fundraise Up, Luminate Online, or similar platforms
• Proven ability to develop and execute strategic email marketing plans
• Experience with GA4 and Looker Studio, including strategic planning and revenue forecasting
• Ability to manage external agency partners, including providing briefings
• Up to date with trends in email, SMS planning and vendor management
• Effective cross-functional collaborator who approaches all initiatives through the lens of shared organizational success
• Innovative thinker who looks for new opportunities to test and learn to drive the organization forward
• Growth mindset; constantly assessing optimizations of existing tactics and strategies while also looking forward for new opportunities for growth
• English is required, French / Bilingualism (French / English) is an asset due to the organization’s nationwide operations
• Others may apply

What you can expect from us

CCS provides impactful opportunities to transform the lives of Canadians affected by cancer. We are devoted to creating an inclusive workplace that celebrates diverse experiences and skills, encouraging all qualified candidates to join us. Our inspiring culture is rooted in our core values and commitment to meaningful change

COURAGEOUS UNITED CARING RIGOROUS

We offer a competitive salary, excellent benefits, including paid parental leave, family sick time, and health insurance—and a fulfilling work environment where your efforts make a meaningful impact daily.

COME AS YOU ARE

At CCS, we celebrate individuality and the strength of diversity. We are committed to fostering an inclusive and equitable workplace that empowers everyone. We encourage applications from all qualified candidates, including those from equity-deserving groups such as BIPOC, 2SLGBTQI+ communities, individuals with disabilities, veterans, and others who contribute to the richness of our organization. Together, we unite Canadians to shape the future of cancer care.

How to apply

Qualified candidates are invited to submit their resume, cover letter and salary expectations by October 08th, 2025.

We thank all candidates for their interest and advise that only those selected for an interview will be contacted.

Other information

CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. We want to make the interview process a great experience for you!

Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file. We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law. We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by [e-mail]. For more information about our privacy practices, visit cancer.ca/privacy.

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