Demand Marketing Specialist - 12 month contract

Talencity Inc.; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A reputable software company is looking for an experienced Demand Marketing Specialist to enhance its marketing efforts. This remote role requires a strong background in B2B marketing, excellent organization and problem-solving skills, and the ability to manage multiple projects effectively. You will collaborate with sales and marketing teams to drive successful campaigns. The position offers a supportive work environment and excellent compensation.

Benefits

Supportive work environment

Excellent compensation package

Qualifications

• 2-4 years in B2B Marketing, ideally field marketing or demand generation.
• Demonstrated ability to manage multiple priorities and meet deadlines.
• Ability to synthesize data and make strategic decisions.

Responsibilities

• Support the Demand Marketing Leaders in developing and executing marketing plans.
• Work closely with Sales teams to ensure effective campaign execution.
• Monitor sales metrics to deliver qualified sales leads.

Skills

Organization skills

Management skills

Problem-solving skills

Strong analytical skills

Communication skills

Education

University / College degree in Marketing

Tools

Salesforce

PowerBI

Job description

Our client, a reputable software company, is expanding its business and looking for an experienced Demand Marketing Specialist with strong organization, management and problem-solving skills. The role is remote and may require occasional visits to HQ in North York.

Your experience you bring will include:

• University / College degree in Marketing, or relevant experience
• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities / projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, PowerBI, intent data, etc.
• Strong written, verbal, and visual communication skills, with the ability to share ideas effectively and lead discussions with a wide variety of audiences.

Your responsibilities will include:

• Support the Demand Marketing Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
• Work closely with Sales teams and Demand Marketing Managers to ensure campaigns effectively support sales objectives and are properly executed.
• Work in tandem with Marketing and BDR teams to improve output and funnel results.
• Monitor weekly sales metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
• Own management and accuracy of financials and procurement for your programs under management.
• Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
• All other responsibilities as assigned by reporting manager or sr. marketing leadership.

What you will get in return:

• Supportive work environment
• Excellent compensation package

What you need to do now:

• Apply online or visit jobs.talencity
• Wethank all applicants but due to the volume of applications, we will only be in touch with qualified candidates to discuss next steps.

This is a remote position.