Demand Generation Manager

Lyft; Toronto; Hybrid; CAD 115,000 - 144,000; Full time

Job summary

A leading transportation company in Toronto is seeking a Demand Generation Manager to develop and execute end-to-end marketing strategies aimed at driving leads and bookings. The ideal candidate will have over 5 years of experience in demand generation, a strong analytical mindset, and exceptional collaboration skills. This hybrid role requires in-office attendance at least 3 days per week, promoting a collaborative work environment and flexibility to work remotely for a limited period annually. Competitive salary range offered.

Benefits

Extended health and dental coverage

Mental health benefits

Child care and pet benefits

Flexible paid time off policy

18 weeks of paid time off for new parents

Subsidized commuter benefits

Lyft ride credits

Qualifications

• 5+ years of experience in demand generation or performance marketing.
• 2+ years of experience in B2B marketing with measurable outcomes.
• Proven experience managing paid media budgets.

Responsibilities

• Define and execute demand generation strategy across the customer lifecycle.
• Partner with an agency to scale channels and improve lead generation.
• Synthesize insights to create full-funnel messaging.

Skills

Demand generation

Performance marketing

Collaboration

Analytical skills

Written communication

A/B testing

Tools

Marketo

HubSpot

Pardot

Salesforce

Excel

SQL

Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities

• Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
• Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
• Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
• Partner with Sales to translate insights into high impact, scalable B2B strategies
• Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
• Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
• Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
• Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
• Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience

• 5+ years of experience in demand generation, performance marketing, or similar area
• 2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
• Proven experience managing paid media budgets and optimizing return on investment
• Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
• Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
• Track record of A/B testing and campaign optimization
• Ability to partner cross-functionally with creative and data teams
• Exceptional written communication skills and strong cross-functional collaboration abilities
• Entrepreneurial mindset with bias toward action in fast-paced environments
• Excel proficiency required, SQL a plus
• Preferred
  • Experience with SaaS products and marketing to businesses of all sizes
  • Experience managing paid media and creative agencies
  • Hands-on experience with ABM, lifecycle marketing, and industry events

Benefits

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan with company match to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits and Lyft ride credits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is CAD $115,000 - CAD $143,750, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

This job fills an existing vacancy.