Data Analyst

Publicis Canada; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading communications agency in Toronto is seeking a Data Analyst to design and implement web analytics solutions. The ideal candidate has over 2 years of experience with Google Analytics and Tag Manager and excels in data visualization and strategic analysis. Responsibilities include generating reports, providing insights for clients, and ensuring accurate tracking of user behavior. Join a dynamic environment that champions innovation and data-driven strategies.

Qualifications

• 2+ years of hands-on experience using Google Analytics and Google Tag Manager.
• Strong written and verbal communication skills.
• Experience with A/B testing tools and social analytics reporting.

Responsibilities

• Design and implement tracking and tagging plans.
• Provide strategic advice on clients’ data maturity.
• Conduct analyses to address business challenges.
• Generate routine reporting and interactive dashboards.
• Contribute to client-facing communication.

Skills

Google Analytics

Google Tag Manager

Data visualization tools

Communication skills

Problem-solving skills

Education

Undergraduate Degree in Marketing, Business, Statistics, Analysis

Tools

Tableau

Looker Studio

PowerBI

Job description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

The Data Analyst plays a key role in designing and implementing advanced web analytics solutions for Publicis clients. The ideal candidate will be responsible for aggregating, analyzing, and providing insights that help monitor, optimize, and deliver data-driven recommendations to our clients on a regular and ad-hoc basis. The candidate will ensure the data used in the analytics process is accurate and robust, and must think strategically to identify areas of opportunity.

Responsibilities

• Design and implement detailed tracking and tagging plans, working closely with development teams to ensure accurate and comprehensive tracking of user behaviour across client web properties.
• Contribute to both web & social analytics projects of varying sizes and complexity, including report automation, analytics tagging, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis.
• Provide strategic advice and consultation to advance clients’ data maturity and to optimize their digital experience.
• Provide technical expertise on Google Analytics 4, Google Tag Manager, Looker Studio, and other relevant digital analytics platforms.
• Provide strategic recommendations for A/B testing opportunities while setting up, managing tests, and analyzing results to present to various client stakeholders.
• Conduct insightful analyses to address business challenges, contributing to data-driven strategies and informed-decision making across the organization.
• Contribute to the development of KPIs and robust measurement frameworks, aligning them with business objectives to ensure accurate tracking.
• Undertake initiatives to enhance data collection, integration, and analysis capabilities.
• Generate routine reporting, scorecards, and interactive dashboards (including weekly, monthly, quarterly and ad-hoc requests), while actively identifying & sharing key insights from the data
• Contribute to client-facing communication, creating & maintaining excellent relationships

Qualifications

• 2+ years of hands-on experience using Google Analytics and Google Tag Manager to activate and analyze web analytics data
• Ability to design and build dashboards in Tableau, Looker Studio, PowerBI, or similar data visualization tools.
• Strong written and verbal communication skills are essential. The ideal candidate should feel comfortable presenting and participating in group discussions involving both internal stakeholders and clients
• Proven experience explaining technical solutions to non-technical audiences
• Top-tier problem-solving skills with proven ability to identify meaningful patterns & glean actionable insights from data
• Experience with A/B testing tools is considered an asset
• Experience with social analytics reporting is considered an asset
• The candidate should be curious by nature: critically thinking about the business and marketing implications of data – how analytics can be used to inspire great creative, content and user experience
• Someone that is self-motivated, hard-working, and excited by digital possibilities
• Undergraduate Degree (Marketing, Business, Statistics, Analysis, or other related degrees considered an asset)

You are an ideal candidate for this role if you:

• Think strategically in everything you do
• Are intrinsically-driven and celebrate every success
• Are a logical thinker with creative problem-solving skills
• Set high quality standards for yourself and aim to get every detail right
• Do what it takes to deliver on your commitments
• Enjoy working in a fast-paced, challenging, and rewarding environment
• Welcome and volunteer constructive feedback
• Are able to work within both traditional and agile methodologies/processes
• Are able to maintain constant and effective communication within multidisciplinary project teams
• Are a self learner and believe in continuous learning and improvement

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.