Conversion Rate Optimization Specialist

Twilio; Remote; CAD 87,000 - 104,000; Full time

Job summary

A leading communications technology company in Canada is looking for a Conversion Rate Optimization Specialist with over 5 years of experience in A/B testing and personalization frameworks. This role involves executing a CRO roadmap, optimizing digital performance, and collaborating with diverse teams. The company offers a flexible remote work environment, generous health benefits, and opportunities for career advancement. Ideal candidates have strong analytical skills and proficiency in HTML, CSS, and JavaScript.

Benefits

Generous time off

Wellness leave

Healthcare benefits

Career growth opportunities

Qualifications

• 5+ years of experience in executing A/B testing and personalization frameworks.
• Strong analytical skills for data interpretation and site performance monitoring.
• Experience with Adobe Experience Manager and familiarity with data visualization tools.

Responsibilities

• Execute a conversion rate optimization (CRO) roadmap based on data.
• Configure and implement experiments using Adobe Target.
• Optimize web pages to enhance performance across digital touchpoints.

Skills

A/B testing

HTML

CSS

JavaScript

Data analysis

Collaboration with Marketing and Engineering

Tools

Adobe Target

Adobe Experience Manager

Data visualization tools

Job description

Employer Industry: Communications Technology

Why consider this job opportunity:

• Salary up to $103,400 CAD
• Opportunity for career advancement and growth within the organization
• Flexible remote work environment
• Generous time off and wellness leave, along with healthcare benefits
• Supportive company culture that encourages community involvement and positive change
• Collaborative work environment with diverse teams

What to Expect (Job Responsibilities):

• Execute a conversion rate optimization (CRO) roadmap based on data and insights, in collaboration with the CRO Director
• Configure, implement, and QA experiments using Adobe Target and other personalization tools
• Optimize web pages and forms to enhance full-funnel performance across digital touchpoints
• Utilize user research and data to inform test concepts and experiment variants
• Define and analyze success metrics for all experiments, ensuring proper data validation and tracking

What is Required (Qualifications):

• 5+ years of experience in executing A/B testing and personalization frameworks
• Proficiency in editing HTML, CSS, and JavaScript
• Strong analytical skills for data interpretation and site performance monitoring
• Experience with Adobe Experience Manager and familiarity with data visualization tools
• Proven collaboration experience with Marketing and Engineering teams

How to Stand Out (Preferred Qualifications):

• Experience in B2B environments or companies with similar acquisition flows
• Familiarity with Twilio products, like CDP

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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.