Content Specialist

Valsoft Corporation; Saint-Laurent-de-l'Île-d'Orléans; On-site; CAD 60,000 - 80,000; Full time

Job summary

A tech payment company based in Quebec is seeking a Content Specialist to enhance online authority and drive organic growth. The ideal candidate will utilize their expertise in SEO, content strategy, and performance analytics to create compelling content across blogs, websites, and social media. Proficiency in both French and English is required, alongside a minimum of three years' experience in content writing and SEO. This role offers high visibility and the chance to substantially influence strategy and revenue.

Benefits

High visibility on revenue impact

Significant autonomy

Opportunities for strategy definition

Qualifications

• 3+ years of experience in content writing and SEO, ideally in B2B, SaaS, or tech.
• Proven ability to create compelling content for diverse platforms.
• Strong understanding of SEO protocols and on-page optimization.

Responsibilities

• Create and manage high-quality content across multiple platforms.
• Conduct thorough keyword research to enhance content strategy.
• Optimize on-page elements for improved search performance.
• Collaborate with various teams to align content with broader initiatives.
• Utilize analytics tools to monitor content performance.

Skills

Content writing

SEO principles

Keyword research

Analytics

Bilingual (French and English)

Tools

Ahrefs

Google Analytics

Google Search Console

Job description

About Valpay

At Valpay, we’re building the next generation of embedded payments. We help SaaS companies transform payments from a utility into a new line of revenue. Our PayFac-as-a-Service model delivers all the benefits of integrated payments while we handle the complexity.
In just two years, we’ve helped 3,000+ merchants across 12 verticals in North America, Europe, and Australia. Our Growth Pods operate like mini-business units — each one responsible for acquiring software partners, activating their merchants, and delivering sustained revenue growth.

About the Role

We are looking for a strategic and creative Content Specialist to drive organic growth, build online authority, and shape the brand voice across Valpay. This role combines technical SEO, content strategy, and performance analytics with a strong focus on keyword research and content creation. If you have a passion for uncovering search insights and turning them into compelling and impactful content, we would love to hear from you.

KEY RESPONSIBILITIES

• Create and manage high-quality content across blogs, website pages, social media, and newsletters.
• Ensure all content reflects the brand voice and speaks to audience intent and business goals.
• Conduct keyword research and apply SEO best practices to guide content strategy and structure.
• Optimize on-page elements like metadata, headings, and internal links for search performance.
• Collaborate with developers, designers, and marketing teams to align content with broader initiatives.
• Monitor content and SEO performance using tools like Google Analytics and Search Console.
• Translate insights into clear, actionable improvements to grow visibility, engagement, and authority.
• Stay current with content trends, SEO developments, and audience behavior to continuously improve strategy.

REQUIRED/MINIMUM QUALIFICATIONS

• 3 or more years of experience in content writing and SEO, ideally within B2B, SaaS, or tech.
• Proven ability to craft compelling, user-focused content across blogs, websites, social media, and newsletters.
• Strong understanding of SEO principles, keyword research, and on-page optimization.
• Proficiency with tools such as Ahrefs, Google Analytics, Google Search Console, or similar.
• Fluent in both French and English, with excellent writing skills in both languages.
• Comfortable navigating and creating content for social, community, and review platforms (e.g. LinkedIn, Reddit, Trustpilot).
• Ability to analyze content and SEO performance data and apply insights to strategy.
• Strong communication and collaboration skills in a fast-paced, cross-functional environment.

Why Valpay

• High visibility and direct impact on revenue and strategy.
• Opportunity to operate like a founder within the sales org.
• Significant autonomy with clear accountability.
• A chance to help define how integrated payments are sold at scale through partners.