Content Creator - Social Media Specialist

ASL19; Toronto; On-site; CAD 45,000 - 60,000; Full time

Job summary

A digital media organization based in Toronto is seeking a passionate content creator to produce engaging short-form content for Gen Z audiences, particularly focusing on the Iranian digital landscape. The ideal candidate will have strong multi-platform skills and a deep understanding of Gen Z culture. This is a full-time project-based role with potential for extension, offering a collaborative work environment and opportunities for professional growth.

Qualifications

• Experience creating genuine, relatable content for social media.
• Strong understanding of Gen Z culture and internet behavior.
• Proven ability to create engaging short-form video content.

Responsibilities

• Create authentic, short-form video content that connects with Gen Z audiences.
• Develop content strategies for Instagram, TikTok, and YouTube platforms.
• Analyze performance data to optimize content strategy.

Skills

Authenticity over perfection

Multi-platform expertise

Gen Z fluency

Short-form video mastery

AI-savvy

Community builder

Data-driven

Job description

Salary: Dependent on Experience

Desired start date: As soon as Possible

Position: This is a full-time project-based 3 month contract, with the possibility for extension.

Deadline to apply: Applications are accepted on a rolling basis. Please complete the application by submitting this form.

About the Role

We're looking for an authentic, trend-savvy content creator who can produce engaging short-form content that genuinely resonates with Gen Z audiences, particularly within the Iranian digital landscape. This role requires someone who understands the nuances of creating relatable, data-driven content across multiple social media platforms while navigating the unique challenges of the Iranian social media environment.

As our company continues to grow, we are looking for an individual to join our Marketing team. Working closely with our Outreach, Design, Research and Dev team, you will spearhead our efforts in Iran and report to the Social Media Manager. Previous experience with Telegram, Twitter and Instagram is a plus.

We're looking for someone who is an effective written and visual communicator, creative, tech-savvy, and detail-oriented with excellent information management abilities. Experience running and managing successful projects on Instagram, Tiktok and YouTube is a plus.

We want a passionate, self-driven, and positive individual who can work independently while thriving as part of our collaborative team. Most importantly, we're seeking someone who believes in tech for social good and is genuinely passionate about helping people access information online and protect themselves against information manipulation.

Our team is highly collaborative, and we're committed to supporting your work while providing opportunities for professional growth and creative development.

Responsibilities

• Create authentic, short-form video content that connects with Gen Z audiences
• Develop content strategies across Instagram, TikTok, and YouTube platforms
• Transform fact-checking content into engaging, relatable social media posts
• Build and nurture online communities around our content
• Stay current with rapidly evolving social media trends and platform changes
• Use AI tools to enhance content creation and engagement
• Analyze performance data to optimize content strategy and campaign effectiveness
• Navigate content creation within the context of Iranian internet restrictions and cultural nuances

Essential Skills & Experience:

• Authenticity over perfection: You create genuine, raw, and relatable content that feels real rather than overly polished or scripted
• Multi-platform expertise: Strong experience with Instagram, TikTok, and YouTube, understanding each platform's unique formats and audiences
• Gen Z fluency: Deep understanding of Gen Z daily lives, humour, frustrations, hopes, and the social/political challenges they face
• Short-form video mastery: Proven ability to create engaging content in fast-paced, highly visual, text-on-screen formats
• AI-savvy: Knowledge of AI tools for content creation and audience engagement
• Community builder: Experience fostering engagement and building communities around content topics
• Data-driven: Analytical mindset with experience measuring content impact and adjusting strategies based on performance metrics

Iranian Social Media Expertise:

• Understanding of the Iranian social media landscape and user behaviours
• Knowledge of censorship challenges and internet access limitations
• Experience with VPN usage and digital workarounds
• Familiarity with Iranian Gen Z humour, memes, and cultural references
• Awareness of the political and social context affecting content creation in Iran

During the application process, we'll evaluate:

• Your personal social media presence and content quality
• Portfolio demonstrating previous Gen Z-focused campaigns
• Alignment with our values and understanding of Iranian political/social context
• Trial project: Selected candidates will complete a paid pilot project creating a video based on one of our fact-checks

How to apply

Please check out the job posting at asl19.org/en/join-us and submit the application form as instructed. The application form will require you to provide:

1. Your portfolio showcasing Gen Z content creation (include links to your social media accounts)
2. Brief cover letter explaining your understanding of Gen Z culture and Iranian social media landscape
3. Examples of your most successful short-form content and the metrics that demonstrate their impact
4. Your approach to balancing authenticity with platform algorithms

Equal Opportunity Employer

Diversity is our strength. As an equal opportunity employer and an organization dedicated to the values of human rights, ASL19 Inc does not discriminate on the basis of gender, sexual orientation, race, religion, marital status, age, national origin, physical or mental disability, or any other status protected under Ontario Human Rights Code. We are committed to providing a work environment of mutual respect and growth; we encourage those who are underrepresented in the industry to apply.

We are committed to creating an inclusive environment and welcome applications from creators of all backgrounds. We particularly encourage applications from those with lived experience of the Iranian digital landscape. For questions, please contact [e-mail].