Consumer Insights & Growth Strategy Lead

FanDuel; Toronto; Hybrid; CAD 90,000 - 113,000; Full time

Job summary

A leading mobile gaming company in Toronto is seeking a Consumer Insights and Strategy Manager. This role involves analyzing consumer data to shape marketing strategies across Sportsbook and Casino verticals. Candidates should have a strong background in market insights with excellent analytical and presentation skills. A bachelor's degree and 5+ years of experience are preferred. Salary ranges from $90,000 to $113,000 CAD, with various employee benefits including medical coverage and retirement contributions.

Benefits

Medical coverage

Dental coverage

Life insurance

Retirement program

Paid sick time

Short-term and long-term incentive compensation

Qualifications

• 5+ years of experience in market insights related field.
• Track record of developing brand strategies.
• Proven ability to innovate in marketing programs.

Responsibilities

• Own the measurement and analysis of consumer metrics.
• Lead consumer research projects supporting brand initiatives.
• Transform data and insights into outcome-oriented strategies.

Skills

Problem-solving

Analytical skills

Strong presentation skills

Storytelling

Communication skills

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

A leading mobile gaming company in Toronto is seeking a Consumer Insights and Strategy Manager. This role involves analyzing consumer data to shape marketing strategies across Sportsbook and Casino verticals. Candidates should have a strong background in market insights with excellent analytical and presentation skills. A bachelor's degree and 5+ years of experience are preferred. Salary ranges from $90,000 to $113,000 CAD, with various employee benefits including medical coverage and retirement contributions.