Conseiller(ère) en marketing de produits

iA Financial Group (Industrial Alliance); Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services firm in Toronto is seeking a Senior Advisor - Product Marketing to develop marketing strategies and execute product positioning. The ideal candidate will have over 8 years of experience in a similar role, strong analytical skills, and proficiency in both English and French. This position involves managing medium- to large-scale projects and providing support to sales teams across Canada.

Qualifications

• 8 years of relevant experience in a similar role.
• Knowledge of financial products and/or group insurance and savings products.
• Excellent command of French and English, both spoken and written.

Responsibilities

• Develop and execute marketing strategies and product positioning.
• Lead strategic projects and marketing initiatives.
• Conduct competitive analysis and make recommendations.

Skills

Development of marketing strategies

Leadership

Analytical skills

Business acumen

Presentation skills

Data analysis

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Microsoft Office Suite

Job description

Overview

Description

SUMMARY OF RESPONSIBILITIES

Do you enjoy developing marketing strategies and executing product positioning, promotion, and go-to-market activities? Are you known for your business acumen, leadership, sound judgment, and ability to manage medium- to large-scale projects? We are looking for a

Senior Advisor - Product Marketing

for our

Group Insurance and Savings Solutions

division.

In this role, your main responsibilities will include :

Responsibilities

• Developing and executing business, marketing, distribution, product positioning, and thought leadership strategies.
• Leading strategic projects and specific mandates.
• Planning and coordinating marketing initiatives and implementing performance measurement tools.
• Conducting competitive and data analysis to identify trends, challenges, or opportunities and making recommendations for the commercialization and development of group insurance and savings products.
• Defining customer journeys and the value proposition of products and services.
• Leading multi-faceted projects from planning to delivery, including information gathering, execution, coordination, and approval management, while respecting deadlines, budgets, and organizational quality standards.
• Providing daily support to the sales force across Canada to drive business development.
• Acting as a strategic advisor to teams, senior management, and departments requiring expertise in business and marketing strategies.
• Working closely with product managers to define the vision and roadmap for the projects under your responsibility.

Qualifications

• Bachelor's degree in Marketing (Master's degree in Marketing is an asset)
• 8 years of relevant experience in a similar role
• Knowledge of financial products and / or group insurance and savings products
• Excellent command of French and English (intermediate / advanced level), both spoken and written
• Intermediate / advanced level of English is required, as the role involves developing marketing strategies, targeting, positioning, and defining product differentiators with various departments on a weekly basis. These departments are unilingual English-speaking.
• Strong strategic vision to develop complex strategies and align them with all stakeholders
• Proven ability to develop and implement marketing strategies
• Skills in creating compelling presentations to support strategic recommendations
• Leadership, analytical and synthesis skills, strong business sense, team spirit, ability to manage tight deadlines, and creativity
• Extensive experience in market monitoring and data analysis
• Proficiency in Microsoft Office Suite